Confirmation bias in marketing research can lead to which of the following outco
ID: 3494325 • Letter: C
Question
Confirmation bias in marketing research can lead to which of the following outcomes? commitment aversion the diversion fallacy escalation of commitment escalation of aversion Which of the following are the first two components of the SWOT model? an internal assessment of the companies strengths and weaknesses an assessment of any future opportunities and threats to the company an assessment of the statistical ways and means of a company None of these answers is correct. Which of the following is an opportunity for a company in the SWOT model? expertise in marketing emergence of a new and relevant technology the existence of a powerful rival company All these answers are correct.Explanation / Answer
ANSWER 2 :
The confirmation bias makes a person to believe only his preconceived notions and hence, ignore the negative results from the data. Hence, to save his self-image the person tends towa develop an escalation of commitment even after getting negaive results.
ANSWER 3:
SWOT analysis considers the Strengths, Weakness, Opportunities and the Threats. Hence, the first 2 components of the SWOT model are an internal assessment of the companies strengths and weaknesses.
ANSWER 4:
An opportunity for a company in the SWOT model is emergence of a new and relevant technology. Because it can be utilised for the betterment of the product and company's service.
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