NI 2.3.1 Leader chupMora ACTIVITY 2.3.1 ALLSTYLES DEPARTMENT STORE Rebecca Allah

Question

NI 2.3.1 Leader chupMora ACTIVITY 2.3.1 ALLSTYLES DEPARTMENT STORE Rebecca Allahiq's working day was busy and varied. She had recently been appointed general manager of the Allstyles department store. It had ten departments selling wide range of products from men's and ladies' clothing to carpets, furniture and electrical goods. A local TV company had asked if they could film a typical working day for a programme they were making about different people's working lives. Rebecca agreed and the ten-minute programme used six different clips of film with Rebecca involved in the following activities: 1. Meeting with all departmental managers to explain the store's pricing and promotional strategy for the next 'End of season sale'. She told all managers to inform employees of the agreed price reductions and the way in which goods should be presented. 2. Attending a planning meeting with executives from head office to agree the 12-monthly sales targets for the store. Rebecca explained that the opening of a competitor's store nearby was a factor that should be taken into account. 3. Presenting three shop workers with 'Reach for the stars' badges for outstanding sales records over the last month. She had her picture taken with them for publication in the store's internal newspaper 4. Reviewing the poor performance of the electrical products division with the manager. Poor absenteeism figures had contributed to this problem. Rebecca suggested that the manager should attend additional training sessions on staff motivation and monitoring of staff performance. 5. Meeting with builders, architects and planners to discuss progress on the new store extension. Rebecca was concerned that they were not working together closely enough and the project could fall behind schedule. 6. Settling a dispute between two departmental managers over which department should be able to stock a new electronic exercise bicycle- sports or electrical goods? It was agreed that it could not be displayed in both because of lack of space, so sports would stock it for six months next to gym equipment. Sales would be monitored closely and if it did not do well then relocation might be possible. 20 marks, 40 minutes 1. Identify all of the different management functions that Rebecca fulfilled during 2. Outline the personal characteristics that you think Rebecca needed to carry out 3. Examine the problems that this store might encounter if Rebecca was not an this busy day. all of these roles successfully. effective manager

Explanation / Answer

Answer 1.

The different management functions fulfilled by Rebecca throughout the day were:-

• Planning –Planning is one of the essential functions performed by a manager and involves setting the course of action that the manager needs to take to achieve the organisational objectives. For example, Rebecca attended a planning meeting where she established the sales target for the next 12 months.

• Controlling – As a manager, it was her responsibility to monitor the performance of her team. For example, her instructions to the managers to inform the employee how the prices should be reduced and presented to the customers.

• Organizing - As an organizer, she was responsible for the planning and execution of the End of season sale.

• Commanding- Managers are responsible for instructing and controlling subordinates to achieve the goals of the organisation as done by Rebecca for the Sale.

• Communicating and Employee Motivation – Rebeca held a meeting with the electrical products division to catch up with the reasons for their poor performance and depending on the inputs received from them suggested a corrective course of action and at the same time helped motivate by arranging for training for underperforming employees.

• Measuring Performance – is one of the other aspects which a manager has to perform in order to understand how each employee was helping to meet the company’s objectives in this case Rebecca gave award to the high performing employees and helped in arranging for training session for employee who were not able to perform to the best of their abilities.

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