Chapter Four Assignment NUTRITION WITHOUT HARMING THE ENVIRONMENT Not long ago,
ID: 349614 • Letter: C
Question
Chapter Four Assignment
NUTRITION WITHOUT HARMING THE ENVIRONMENT
Not long ago, delicacies such as sushi and kiwis were not widely known by the average person. Today they flourish as accepted food throughout the world. With that in mind, Susan Marring is proposing a new enterprise to solve some of the environmental challenges facing our planet. “Insects for Tomorrow” is the name of her new venture idea. She plans to raise insects under hygienic conditions and sell them to restaurants as delicacies. Surprised? Sickened? Worried? While those could be the usual reactions to such a proposal, Susan is undeterred in her effort.
She has done some research and found that the vast majority of the underdeveloped nations already eat insects. In addition, they are high in protein, B vitamins, and minerals. Insects are plentiful (over a thousand species are edible), easier to raise than livestock or fish, and they produce far less waste. In the Netherlands there are already companies that raise and sell insects to restaurants, but the idea has not caught on in the United States. Says Susan, “think of the incredible benefits to our environment. Insects consume less water, produce less waste, and it is far more humane to raise them for consumption than livestock.” She is convinced that this concept is viable with the potential to be highly profitable. With a feasibility study in hand, Susan is prepared to visit socially conscious investors with the goal of raising $300,000 to get the project started. “This venture is triple bottom line thinking at its best,” says Susan, “I know there will be great acceptance of my idea.”
QUESTIONS
1. Is this a viable sustainable entrepreneurship concept? Why or why not? Be specific.
2. How would this venture be viewed in terms of triple bottom line thinking?
3. What would you recommend to Susan if she came to you for an investment?
Explanation / Answer
Q-Is this a viable sustainable entrepreneurship concept? Why or why not? Be specific
Answer-
Though this concept has various benefits like –
However, from entrepreneurship concept it is not viable because of following reasons –
Q- How would this venture be viewed in terms of triple bottom line thinking?
Answer –
Triple Bottom Line (TBL) thinking is the way in which the business operations must be conducted efficiently in three levels – environmental, social and economic.
Q-What would you recommend to Susan if she came to you for an investment?
Answer-
If Susan came to me for the investment then I would suggest that she need to first develop good marketing plan for her product. As people’s mindset is more attracted toward tasty food so there is need to make them aware about its health benefits. Then only good market can be created for it.
So, if she bring effective ad influencing marketing plan for her product then the investment can be made.
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