“Management Criteria for Effective Innovation”, describes how an innovation can
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Question
“Management Criteria for Effective Innovation”, describes how an innovation can be analyzed from a technological as well as business standpoint for indications of success. Aspects analyzed include technical constraints, global enhancement of the product, new infrastructure required, and product acceptance.
READINGS Technical impacts and business effects of the electric-gasoline engine Though the electric-gasoline engine allows better miles per gallon relative to a traditional gasoline engine, it is not without technological tradeoffs. Regarding the first electric-gasoline cars to market, much of the mpg achieved was due to styling, not the ability to run on electricity, which from market surveys not as appealing as the styling of a sleeker vehicle body design. New and limited infrastructure for servicing these vehicles was created, which may have deterred buyer acceptance (Excelsior.edu, n.d.). For decades, traditional gasoline engine requires multiple gallons of fuel to travel. Gasoline prices are increasing that Major Auto Companies built a more fuel economy engine or what we call Hybrid engine. The electric-gasoline engine or "Hybrid" allows a better result in case of fuel economy; the market price was so high but will match fuel expenses in the long run. The power output has a minimal difference with the conventional engine. The gasoline engine is worked by gasoline as power, but in case of electric-engine, the electric power and motor are used for in the function of fuel, at idle, the gas engine turns off while the electric motor is running. During the design, the technical constraint was when mounting the electric-gas engine in conjunction with the electric motor was complicated. The motors cannot be installed, and it requires a higher voltage capacity along with the running of the wires to function, so the engineers have to re-invent the proper position from the chassis to the axles to incorporate the electric motors. The new designs compared to conventional engine include a fabrication of new mounting system and the installation of the electric motor. The requirements for connecting mount, electrical system and motor installation are the most complicated part of engineering, but the end product was worth the innovation. The electrical system provides higher efficiency and gives a better result in miles per gallon compared to conventional engines. In vehicle styling, the inventive concept was enhanced to support the performance of the cars. The auto engineers designed three types of Hybrid design depending on car performance for the market. According to (Drivingfast.net, n.d.), Integrated electric motor or the parallel hybrid is the most conventional car-like type of hybrid, it is used for compact cars like Toyota Prius, and they are more expensive than regular or traditional petrol or diesel engine. Second is the Engine, and motor axle split also called parallel hybrid which is used on a sports car like Acura NSX, this one allows a larger engine with the motor variants to be used and the only problem is space is reduced and also the complex synchronization is required between motor and engine. The third Hybrid type is the extended range electric vehicle (EREV) or the Series Hybrid. The advantage is all the efficiency benefits of electric propulsion without a compromised range, and it is quiet at all speeds and engine loads. However, the disadvantages are also reduced in usable space and reduced in top speed versus combustion powered equivalents an example of this car is the Chevy Volt. To drive both acceptance and sales depends on the customers liking. For repairs, due to electronic incorporation to the motor and the system - it is recommended to have a warranty and extended warranty while owning these type of cars, so for the acceptance on the buyer, it depends on the buyer. If the buyer is more interested in fuel economy and also an environmental supporter but can easily afford the tag price of the car, then the hybrid car is recommended. With these Hybrid cars, there are microprocessors that promise flexibility, precision of control and operation of automotive engines that are just not available in mechanical control systems, and this is the heart of the technical advantage (Burgelman, Christensen & Wheelwright pg. 103). However, if the buyer can only buy the car at a certain price, they will opt for a lesser amount which is a conventional type of engine. Most customers are engine enthusiast who does his repair and build up and does not require a manufacturer bench type of electronic repair; then they will opt in a conventional form of engine.
QUESTIONS
List, describe, and compare at least 10 constraints lifted and at least 10 constraints imposed on the vehicle when changing from a gasoline engine to an electricgasoline engine.
List 3 business units hampered when changing from a gasoline engine to an electricgasoline engine.
Explain how they are hampered. List 3 business units developed in support of changing from a gasoline engine to an electricgasoline engine. Describe considerations associated with their creation.
GUIDING QUESTION FOR THE ABOVE QUESTIONS
How may two units of technology be compared?
Who is responsible for providing the infrastructure required by an innovative technology?
What are measures of customer acceptance? How quickly may specialized talent be acquired?
How quickly can specialized knowledge be acquired by existing staff?
What types of communication may be involved in a process, both written and oral?
What other priorities exist besides profit margin?
"You are Expert Q&A that means you are the source"
Explanation / Answer
Constraints lifted:
Better Mileage
Without technological trade off
Limitation of service center in case of electric cars
Electric cars were popular only for their style not for function
Hybrid engine requires less number of gallon for travel
Saving came in terms of lower fuel cost
Better vehicle style was achieved
Better value for customers
Innovative technology
Quiet operation at all speed and load
Constrained imposed:
Fitting electric motor and engine
Re-engineering of chassis was required
Had to purchase with higher warranty terms
Cost of vehicle increased
Service remained a constrained because of different type of engine model
Only few people can afford as the initial price was high
Engineering department had to re work
New infrastructure was required
Better innovation was required
Training was required for repair of such vehicles.
3 Business units which got hampered
In addition to above the following theree department developed
1. Service department
2. Sales and distribution department
3. marketing communication department
Engineering department: They had to re work on entire design as the complexity was increased due to fitment of electric motor and gasoline engine. Entire chassis was re worked which required different infrastructure to make such cars.
Marketing & Sales Department: they had to focus on different communication compared to the traditional gasoline engine car sales. Here the communication focus was to communicate the long term benefit in terms of fuel saving, without compromising the performance of the car.
Purchase department: they had to plan inventory in different manner as now they had to procure more electronic and electrical component than the previous gasoline engines manufacturing only.
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