hapter 10 Assignment 1. Understanding Persuasion in the Digital Age In a busines

Question

hapter 10 Assignment 1. Understanding Persuasion in the Digital Age In a business environment, learning the techniques of persuasion is critical to your professional development. During your career, much of your success will depend upon how skilled you are at persuading people to believe, accept, and act on your recommendations and ideas. In today's digital age, understanding the craft of persuasion is even more important because messages reach a wider audience at rapid speed. Read the scenario, and then complete the following sentence. A nonprofit organization for cancer research sends you a letter thanking you for your previous donation and your dedication to its cause. The letter then informs you of the organization's need for more funding The nonprofit's letter reflects an understanding of the human tendency to be persuaded by authority What are the elements of effective persuasion? Check all that apply & Share solutions and compromise liking Browbeat your audience. Keep requests vague Tie facts to benefits. Establish credibility.

Explanation / Answer

Scenario 1

persuaded by COMMITMENT

A. Elements of effective persuasion

1.Tie Facts to Benefits

2.Share Solutions and Compromise

3. Establish Credibility

Scenario 2

Analyse purpose

Use an indirect approach

While closing a persuasive message:

Set a deadline

Make it easy to respond

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