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Generation M: Misogyny in Media and Culture What types of (male/female) role mod

ID: 3499739 • Letter: G

Question

Generation M: Misogyny in Media and Culture What types of (male/female) role models exist in the mmedia according to the film How do media interpret sexual empowerment for women? Do you feel these examples and interpretations represent real sexual empowerment? Why/why not? How/why are young boys and girls inftluenced differently than adults by media? Consider the marketing in cartoons, animation, toys etc. Consider the double standard argument made in the film Is it acceptable to glamorize violence and disrespect toward women in video games and music but NOT okay to glamorize violence and disrespect toward people of color? ou cano

Explanation / Answer

Note: This response is in UK English, please paste the response to MS Word and you should be able to spot discrepancies easily. You may elaborate the answer based on personal views or your classwork if necessary.

(Answer) (1) According to the media, there have been different role models based on the decade of the film and the audience targeted. In old western films, role models were ones who could fight the county goons. In the 80’s it was the hero who could get the boy/girl that was popular. However, today, films have role models that can recover in life after being fired, dumped, losing someone etc. Role models have become a little more real as time has progressed.

(2) The media has interpreted the sexual empowerment of women by portraying her as someone who can be with anybody she wants. However, true empowerment is when the media has had a positive influence on real life. True empowerment will be when women in all fields are able to openly call out abuse and harassment without worrying about a negative effect on their career, jobs, personal lives etc.

(3) Younger minds tend to be a little more gullible towards what they consume in the media than the adults. A child will believe that if he/she eats spinach they might just be as strong as “Popeye.” A teenager believes that airbrushed perfect abs and arms are real and something they covet. On the other hand, a working adult might not have the temperament to wrap their minds in a fantasy.

(4) Violence has been glamorised for decades now. Yet, the generations that have grown up watching James Bond or Indiana Jones have not been influenced on fighting major wars. As long as the action genre retains the image that “fights” are merely for entertainment and nothing to be influenced by, it might be ok. Objectifying women in music videos has long been a way of selling music. However, some of the most influential classics in modern times have been known for their melody, composition, the work of the artists etc. and not been known for skimpily clad women. Perhaps such a marketing technique is outdated and unnecessary.