Reference: Journal Article Review #1: Ajzen and Madden (1986) [Experiment 1 ONLY

Question

Reference: Journal Article Review #1: Ajzen and Madden (1986)

[Experiment 1 ONLY]

In sum, the data presented thus far lend support to the first version of the theory of planned behavior (see Fig. 2). Perceived behavioral control had a strong effect on intentions to attend class, an effect not mediated by attitude and subjective norm, and not dependent on the influence of past behavior. This effect added to the prediction of intentions in a linear fashion; the interactions between perceived behavioral control and the other two predictors, attitude and subjective norm, were not significant. Contrary to the theory's second version, there was little evidence for a direct link between perceived behavioral control and actual class attendance, nor for an interaction between control and intention, It should be recalled, however, that class attendance is relatively free of behavioral control problems and that for a behavior of this kind, perceived control over the behavior is not expected to add much pre- dictability beyond intentions. The second experiment permits a comparison of this situation with one in which the behavioral goal is only partly under volitional control.

Explanation / Answer

Answer.

Ajzen and Madden’s study (1986) is relevant for Research in social psychology to understand the motivational influences on people’s behaviour. The findings of a strong relationship between perceived control and intentions to perform a behaviour indicate that behaviour modification is possible in a wide array of settings such as education, assertiveness learning and behavioral learning modules in rehabilitation programmes where control over performing the behavior can be used to train individuals to change a arget behavior when the behavior presents some problem with respect to control.

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