Representation in Research Sooyan wants to study perceptions of sports advertisi

Question

Representation in Research Sooyan wants to study perceptions of sports advertising on a college campus. The student body at this universit is 60% female and 40% male. He advertises for his study and there is a strong interest among the student body. He obtains statistically significant results and is looking forward to publishing them. However, after he has finished his study and two days before his project is due, he realizes that his sample included 70% males and 30% females. In reference to the above scenario, answer the following questions: . Does this represent proper quota or stratified sampling? . What do you think Sooyan should do? List three research strategies each, you can use to follow both quota and stratified sampling. Using the South University Online Library, find and summarize three articles. Focus on the methods'they used to ensure representation. . Do yo u think any of these methods are also applicable in research involving animals?

Explanation / Answer

1. This study represents neither quota nor stratified sampling. This is because the study employed participants using an advertisement and did not created any subsets of the population based on gender to recruit a participants.
2. In this case, Sooyan can randomly choose to remove the data of a few male participants so that his sample includes 60 percent of males.
3. The first step in quota and stratified sampling is to segment the population into mutually exclusive sub-groups. The next step is to identify the population and list the population according to the chosen stratification. Finally, the researchers need to ensure that the number of units selected for the sample from each sub group is proportionate to the population.
Please post the other questions separately as we are supposed to answer just one question or four sub parts of the same question.

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