Evaluation Methods- Think about how you will measure the success of your social

Question

Evaluation Methods-
Think about how you will measure the success of your social media campaign. It could be based upon many different factors, depending on the goal of the campaign. You should select at least three methods for evaluating campaign success. Some metrics for measuring success could include:
· Increase in total number of fans or followers on social media site.
· Number of interactions/hits on the social media marketing content.
· Sales results and revenue generated as direct by the campaign.
· Number of likes, shares, or comments related to social media campaign.

·   Examples of Specific Content:
In the space below, provide an example of the specific content you would implement in each of the three social media platforms you have selected. Be sure to indicate the social media platform (Twitter, YouTube, Facebook.) you are using for each content example. Select your wording, images, and content carefully and remember to follow the format used by each specific social media platform (e.g., character limits, use of hashtags). Remember the importance of creating a strategy that promotes a consistent message across all platforms and uses a voice that is consistent with the brand being represented. The overall message should support the larger goals of the Denver Broncos

Platform 1:




Platform 2:   





Platform 3:

Explanation / Answer

Examples of specific contents on following Platforms are as below

Platform-1- Twitter

Keep Your Post Unique- Try not to copy the work of others , Create your own idea , Work on your idea then share it properly.

Shareable- Make your post in a way so it can be shared easily and the given links can be reached properly.               For example-

How XYZ Co. does it:

SHARE this with anyone you know who can use this tip! pic.twitter.com/AIY2pgV95w

— XYZ Electronics (@XYZUS)

Keep it short- As we already know we can use limited words on twitter so use and choose your words carefully. Short tweets are especially important given that 80% of twitter users are accessing the site via mobile

‘Caption This’ Tweets are often very successful. For example you can post a great picture of a baby or pet with something related to your business and ask your followers to caption it.

Follow the Trends- there are many trends you can call upon to boost your engagement.

How PQR CO. does it:

Time for a Royal Celebration! #Royalbaby pic.twitter.com/lITpX3lHfQ

— PQR (@PQR)

Platform-2 - Facebook

Facebook is also a great tool for marketing. With 1.71 billion people, Facebook has the highest number of users. And with this much of users, whatever business you have there will be someone who talk about your business

Firstly, you have to be masters in content writing. The content should be interesting and should contain each and every information of your business.

You have to upload good quality of photos and videos so that they can know better about the brand.

You can motivate your customers with various Social Campaigns and Events

Use Feedback pages- For example, on the BMW Facebook Page, many of their Fans write on their wall, with photos of their new and their classic BMW cars

Follow Inspiring People and Companies- To make yourself and your employees motivated. you can also use Inspiring Quotes from Websites and Social sites and post them on your page.

Platform-3- Youtube

Most successful content on YouTube as of today include :

Expert reviews and live videos These videos draw the largest number of views, using the number of experts on YouTube to their advantage.

Short comical clips Usually not more than a minute long. Popular ones include Dramatic Chipmunk (actually a Prairie Dog). Means Keep it Short but Dont miss any important information.

Vloggers A portmanteau of the words Video and Bloggers, these guys record themselves in front of a green screen, talking about various topics or answering fan mail. Popular Vloggers include Caspar Lee and AwesomePhil

Uniqueness in your Idea You need a very fresh idea that is STILL by no means controversial. Otherwise YouTube won’t recommend your videos, no matter how well made and entertaining they may be.

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