tb Chapter Four Product and Service Design Describe some of the trade-offs are h
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tb Chapter Four Product and Service Design Describe some of the trade-offs are ho needs to be involved in the design of products and services? low has technology had an impact on product and service design? that are encountered in product and service design 16 oumber of fast-food chains, after their success with offering their customers fresh salads and in to downplay the image of selling unhealthy food, began adding fresh fruit plates to their At about the same time, and scemingly in direct conflict with this"healthy"strategy, several -food chains began offering fat- and calorie-laden items to their menus. Compare these TAKING STOC an effort CRITICA THINKIN EXERCISE other fast approaches, and predict the chances of each one's uccess, Name some other , Think of a new or revised product or service that you would like to see on the market. Discuss the wn widely different oroducts that are popular, despite known health risks. molications of producing that product or service relative to legal, ethical, environmental, profitabil- , competitive, design, and production issues s. How were food producers impacted by the U.S. govemment' rogairemen ti deal 4 Suppose a company intends to offer a new service to some of its internal customers. Briefly discuss content on product labels? how the fact that the customers are internal would change the process of managing the four phases of the service life cycle A few days before the end of the term of a two-year NDA (nondisclosure agreement) he signed with a startup company related to a possible patent, Frank interviewed with another startup and divulged information covered by the agreement. The interview had been scheduled for a week later in which case it wouldn't have been an issue, but had been moved up when another job applicamt dropped out and the company had an opening for an earlier interview. Frank reasoned that he had met the spirit of the NDA, and a few days early wouldn't really matter. Besides, as it turned out, the company he interviewed with wasn't interested in that information, although they did hire him. What would you have done if you were Frank? 5. e two examples of unethical conduct involving product or service design and the ethical prin- ciples (see Chapter 1) that are violated. 6. Give Examine and compare one of the following product sets, Base your compurison on such factosas features, costs, convenience, ease of use, and value. a. GPS versus maps b. Cell phones versus landlines. c. Online shopping versus "bricks and mortar" shopping. d. Standard gasoline automobile engines versaus hy PROBL e. Online course versus classroom. f. Satellite television versus cable. t to obtain recent crash-safety ratings for passenger vehicles. Then answer these questions: a. Which nt to be the most concerned with crash-safety ratings? y a buyer from focusing solely on crash b Hwehicles received the highest ratings? The lowest ratings? mportant are crash-safety ratings to new car buyers? Does the degnee of importance ustances of the buyer?Explanation / Answer
1. A common trade-off during product and service design always revolves around three factors.
Even in design phase, these trade offs are considered. These three points form an impossible trinity where it may be possible to achieve high levels in two of them but then the third point will suffer. For example, a high quality design in a short time will not be cheap. Similarly if you want a design in a short duration and affordable price, then the quality of the design will not be great.
2. There are various stakeholders that need to be present on design of product and services. However the key stakeholders are
The external stakeholder will help you validate the design. Getting a few customers or potential customers involved will help the team understand customer requirement and prepare the design accordingly.
Similarly, the internal stakeholders will help create the product and they need to be involved in the design process to provide feasibility feedback, limitations, expectation and to discuss other details about the product. This too will help in designing a robust product/service.
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