Marketing 101 For purposes of this discussion board, you are asked to select a s

Question

Marketing 101

For purposes of this discussion board, you are asked to select a specific (American) company that has many product items for sale (i.e., food products, cleaning products, personal care products, etc). This company must be different from any example already posted by your classmates.

Your initial posting will likely require various paragraphs. Any outside sources that you use must be appropriately cited.

Your discussion should include:

1. A brief (one paragraph) discussion of the company. Remember, this product or service must be different from any example already posted by your classmates. Provide a link to the company’s web site.

2. Based upon your examination and analysis of the company’s products, provide an example of each of the following: a product that is in the introduction stage of the product life cycle, a product that is in the growth stage, a product that is in the maturity stage, and a product that is in the decline stage. Explain each of your choices.

Explanation / Answer

i am taking NESTLE company as an example here .

nestle is swiss transalational food and drink . it is the largest food company in the world. it includes baby product , medical product , snacks ,tea, coffee , chocolates, etc. It has 447 factories, operates in 197 countries and employes bilion of people .It is one of the main shareholders of L'Oreal .it was formed in 1907 by the merger of Anglo-Swiss milk company .The company grew so much after the 1st and 2nd world war , by offering condensed milk and baby products. It has a primary listing in the SIX Swiss exchange.

PRODUCT LIFE CYCLE

There are 4 stages in the lifecycle of a product :

1.Introduction

2. Growth

3.Maturity

4. Decline

taking the product KITKAT as example

INTRODUCTION STAGE :it is a stage where the product is introduced to customers, a company fixes on 1 market and then launches the product

GROWTH STAGE :it is the stage where the customer and consumer of the product starts to increase , this is because the customer as stared to like/accept the product in the market and profit starts to earn

MATURITY STAGE:this stage is for quite a long time period , here is when the competitors enters the market and there is a potential threats of new entrants in the market if the company don't innovate their product . KITKAT is at a maturity stage and is facing lot of competitions from various new entrants

DECLINE STAGE :this is the last stage , here we are left with less number of customers as the product has lost its ability to compete in the market , as the new entrants have brought new and innovative product in the market.As you can see it faces competition from other chocolates from its own brand nestle. Now only few number of customers are left for it

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