For NetFlix, identify the following: Industry Perspective -Market overview (size

Question

For NetFlix, identify the following:

Industry Perspective

-Market overview (size of industry, usually in dollars)

-Market trends (five year time line of industry sales/revenue)

-Competitive environment (relative size of each participant in the industry Business Description

-The competitive advantage the company is currently pursuing (cost leader, differentiation, speed, focus, or combination)

-Products/services offered

-Level of technology organization is employing (state-of-the-art, fast follower)

-Market organization is serving (demographics, income, age)

-Distribution of products/services

-Procedure and location of manufacturing products

-If service provider, location of conducting business

You should only use primary and secondary sources. Primary sources are scholarly articles that study a specific discipline or area of business or information, reports, memorada, etc. from the company you select to complete your project. Secondary sources could be periodical articles from industry publication such as Forbes, AdWeek, IB Times, etc. Paper should follow proper APA style and citation guidelines. There is no length requirement only that each item be addressed.

Explanation / Answer

Netflix is an American Entertainment company founded in 1997 and has surpassed dollar 100 Million mark in the year 2017. Its Global revenues for the year 2017 are 11.69 USD. The most important markets for Netflix are Mexico, Argentina and Brazil as its penetration is most found in these regions as high as 70%. In the last 5 years, in 2013 the revenues were 4.37 dollar Billion which has raised to 11.69 Billion in the year 2017 which means by almost 3 times.

Coming on the competitors of Netflix, according to a survey conducted by Nielson, te biggest competition to Netflix is amazon as 59% of American households do have the subscription service of at least one – AMAZON Or NETFLIX. Other competitors like HULU Plus, Red Box, etc. are also in the line but Netflix enjoys highest subscription share.

Competitive advantage of the company lies in the Brand recongnition as the pioneer company in online entertainment service. Netflix has maintained its brand name and continuously improving its service which is adding to more brand promotion. Another important factor is its strong global reach which is vast than any other its competitor. Netflix range is so wide that it is easily accessed in most of the countries. Last but not the least, Original content is one of the most important strength of Netflix which is not offered by its competitors.

Netflix started by offering DVD Home delivery and DVD rentals and expanded by introducing streaming media. It entered into content production industry in the year 2013, since then ‘Netflix Original’ has gained more attention through its online library of films. It uses high technology like adaptive bitrate streaming technology for video and audio quality adjustment which match the broadband connection of customers. Their internet streaming media is available in more than 70 countries and have 50 Million worldwide subscribers because of the advanced technology and services.

References

About Netflix. Retrieved December 22, 2017, from https://media.netflix.com/en/about-netflix

Campo, C. (2017, October 13). Netflix versus the competition: How to choose a streaming service. Retrieved December 22, 2017, from https://www.cnbc.com/2017/10/06/which-ott-streaming-service-is-best.html

https://www.slideshare.net/tapandesai2992/netflix-presentationpptx

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