Which of the following issues should be considered in deciding whether to undert

Question

Which of the following issues should be considered in deciding whether to undertake a market research project? a. The likelihood the research will confirm the hypothesis b. The likelihood the research will solve or help solve the research problem c. The ability of the research to justify the desired course of action to senior management d. Cost-benefit analysis e. Both b and d Which of the following issues should be considered in deciding whether to undertake a market research project? a. The likelihood the research will confirm the hypothesis b. The likelihood the research will solve or help solve the research problem c. The ability of the research to justify the desired course of action to senior management d. Cost-benefit analysis e. Both b and d Which of the following issues should be considered in deciding whether to undertake a market research project? a. The likelihood the research will confirm the hypothesis b. The likelihood the research will solve or help solve the research problem c. The ability of the research to justify the desired course of action to senior management d. Cost-benefit analysis e. Both b and d

Explanation / Answer

Alternatives (a) and (c) are essentially incorrect. The research itself cannot be decided based on the probability of its hypothesis confirmation. Also, it is not meant for satisfying senior management's proposal.

(b) is correct because the research itself is conducted because of the research question formulated. (d) is correct as the cost-benefit analysis will guide as to answer the question of when to resort to market research.

So, (e) seems the correct answer.

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