marketing (no selection for it) In the question below, you have been given five
ID: 351847 • Letter: M
Question
marketing (no selection for it)
In the question below, you have been given five different products (or product classes), their number of buyers to date, and the estimated size of their total market. Using these numbers, calculate the percentage of users who have bought products in each of the 5 markets.
Match the product / product class to the corresponding diffusion percentage on the right.
Apple iPad Mini
[ Choose ] 12.5% 94.5% 48.6% 70% 1.6%
Apple iPod
[ Choose ] 12.5% 94.5% 48.6% 70% 1.6%
Amazon Kindle
[ Choose ] 12.5% 94.5% 48.6% 70% 1.6%
SUV
[ Choose ] 12.5% 94.5% 48.6% 70% 1.6%
VCR
[ Choose ] 12.5% 94.5% 48.6% 70% 1.6%
Product or Product Class Number of Customers Estimated Size of Total Market Apple iPad Mini 15,000,000 920,000,000 Apple iPod 350,000,000 720,000,000 Amazon Kindle 4,000,000 32,000,000 SUV 112,000,000 160,000,000 VCR 94,500,00 100,000,000Explanation / Answer
the corresponding diffusion percentage for each product is given above in table
method of calculation:
Apple iPad Mini :
customers = 15000000
estimated size of market = 920000000
diffusion % = customers/size of market = 15000000/920000000 = 0.016 = 1.6%
similarly we calculate all the other diffusion %.
VCR no. of customers has an error it should be 94,500,000
Product or Product Class Number of Customers Estimated Size of Total Market Diffusion % Apple iPad Mini 15,000,000 920,000,000 1.6% Apple iPod 350,000,000 720,000,000 48.6% Amazon Kindle 4,000,000 32,000,000 12.5% SUV 112,000,000 160,000,000 70% VCR 94,500,000 100,000,000 94.5%Related Questions
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