om/courses/1253612/quizzes/1716497/take/questions/38475204 ookmarks bar. Import

Question

om/courses/1253612/quizzes/1716497/take/questions/38475204 ookmarks bar. Import bookmarks now... change your answers. Be sure to read the question and its responses carefully and mark th feel is best. Question 27 5.46 At first, an Tropicana sold only one type of orange juice to anyone who would buy it. Later, they developed an entire lineup of juices (e.g. high pulp. Vitamin E, low calorie) based on different customer wants and need. Their targeting strategy went from: undifferentiated to multisegment multisegment to concentrated multisegment to undiffcrentiated concentrated to undiffcrentiated undifferentiated to concentrated Next . Previous Submit Qui

Explanation / Answer

Ans: Undifferentiated to Multi segment

Only one type of juice means undifferentiated product. But when company has various sub categories to fulfill customer specific requirement, it is termed as Multi segment strategy

Related Questions

Navigate

• Browse (All)
• Browse O
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.