Questons 2 and 3 Thanks (4) a firm that you believe is a reactor. What character
ID: 352616 • Letter: Q
Question
Questons 2 and 3
Thanks
(4) a firm that you believe is a reactor. What characteristics of each led you to conclude they belong in their respective strategy type? 5. Historically, the theme park industry in Orlando is heavily affected by a large number of macro-level external environmental factors. From each of the five major categories of macro-level external factors, identify a specific example of how some element within that category might impact a theme park's marketing planning for the next couple of years. Be sure to explain why you believe each of your examples will be important for marketing managers to consider as they develop their marketing plan MANAGEMENT DECISION CASE: Hewlett-Packard and the Case for Strategic Change How can a company that generates $111 billion in computing. For a company like HP that earns much of annual sales be considered a laggard in its industry? its revenue from hardware like computers and printers, Well if that company is Hewlett-Packard (HP for short), those trends collectively were not a welcome develop the answer is when that company loses roughly half its ment. Their competitive responses over the past several market value since 2010, when that $111 billion sales years seem confusing, for example, their flip-flops or figure represents a 7.4 percent decline from the pre- whether to be in or out of the PC business. vious year, and when many of that company's main Clearly, HP has much work ahead of itself to right the products are considered old and unappealing by a vast ship. In an effort to change its fortunes, a few years ago majority of customers. Needless to say, HP has many the company hired former eBay CEO Meg Whitman. strategic challenges ahead as it strives to regain cus Determining how the company will reach its growth tomers, market share, and profits targets in the future is of paramount importance for Ms. Actually, HP has a proud history of being one of the top technology firms in the world. The company liter- Whitman and her leadership team. Regardless of the strategy they ultimately implement, how HP is able to adjust its strengths and weaknesses to take advantage unded in a California garage in 1939 on $538 of investment capital by Bill Hewlett and Dave Packard. of opportunities and minimize threats in the external Over the years, HP has introduced some of the most environment will heavily impact the trajectory of their innovative products in several different industries. The success in returning the venerable firm to its former company's very first product was purchased by Walt position as a technology leader with innovative prod Disney Studios to produce the film Fantasia. Other ucts and services that are preferred by customers. product innovations by HP include a cesium-beam standard clock in 1964 that helped maintain interna- Questions for Consideration tional time standards, the first desktop calculator in 1968, the first scientific hand-held calculator in 1972, 1. As HP continues to make changes to its overall strat p mainframe computer in 1982, and the egy, what other aspects of the situation analysis beyond those elements mentioned above should amazingly successful line of HP laser jet printers. Despite this prior product innovation history, the company found itself in deep trouble in the late 2000s. A situation analysis at that time would have revealed an economy that was not very conducive to new invest ments in technology. The recession that began in 2008 Meg Whitman and tion to? other leaders pay special atten- 2. What strengths does HP have that they can use to take advantage of various opportunities or minimize threats in the external environment? was one of the steepest in U.S. history, with fallout effects for years with sluggish economic growth and 3. Given what you know about HP and its situation, relatively high unemployment. The sociocultural envi- What product-market strategy or strategies would ronment was one in which consumers began heavy you recommend the company adopt to improve its use of smartphones and tablets as the primary access performance and return on investment? to social media and other electronic resources. Fur- thermore, today's consumers were becoming more Sources:Sam Gustin,"Why Hewlett Packard Suddenly Doesn't Look tin, "Why Hewlett-Packard Suddenly Doesn't Look interested in maintaining and sustaining the natural So Bad-Time Magazine, October 10,2013, http:/business.time. environment. Finally, the technology and competi "william Hewlett and David Packard: 1995 Lemelson-MIT Lifetime com/2013/10/10/why-hewlett-packard-suddenly-doesnt-look-so-bad/ tive situation had changed as companies like Google pple, IBM, and Microsoft shifted to software and cloud Award Winners,'Lemelson MIT, http://web.mit.edu/invent/ a-winners/a-hewlettpackard.html. CHAPTER 02Explanation / Answer
2. HP is one of the most recognizable computer brands by the people and this tells us a lot about their heritage and past. This means that HP has a huge amount of resources and years worth of market strategies that they can implement. Based on the market, their position and resources would allow them to create better RnD systems and leverage them to allow the production and utilization of product in the mobile marketing. They can also research more markets and the competition to successfully implement their new business models. Their advantage, in short, is size, reach, resources, production facilities, RnD and experience.
3. HP needs to be able to implement better strategies to allow their products to compete in the relevant market. Since the trend is changing towards cloud computing and mobile devices, they need to create products and services that match the criteria that are present in this market. The strategy can include the establishment of new facilities or modifying the older facilities to improve the rate of production for the newer projects. They can also tap into markets which are still developing to have a competitive edge and reestablish themselves ahead of the competition again.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.