12. Integration strategies are sometimes collectively referred to as which of th

Question

12. Integration strategies are sometimes collectively referred to as which of these strategies? a. Horizontal integration b. Diversification c. Vertical integration d.Stuck-in-the-middle e. Hierarchical integration Answer 13 hy is market segmentation an important variable in strategy implementation? a.all company strategies require increased sales through new markets and products. it allows a firm to operate with limited resources. c. mass production, mass distribution and mass advertising are not always required. d. market segmentation decisions directly affect marketing mix variables. e. Answer all of the above 14. Which of the following variables are not directly affected by market segmentation? a. Product b. Place c. Process d. Promotion Price Answer 15 Why is market segmentation an important variable in the strategy-implementation process? a. company strategies do not require increased sales through new markets and products. b. t allows a firm to operate with no resources. c, it directly affects marketing mix variables. d. it allows a firm to minimize per-unit profits and per-segment sales. e. l of the above Answer 16. Perhaps the most dramatic new market segmentation strategy is the a. targeting of regional tastes. b. focusing on universal product. preference of intemational over domestic sales d. treatment of industrial markets. e. none of these Answer

Explanation / Answer

12.

The various integration strategies such as horizontal, forward, and backward integrations are reffered as vertical integration. Vertical integration allows organization to gain control over suppliers and distribution entities along the supply chain.

ANS: Vertical Integration

13.

Market segmentation is the process in marketing of grouping a market (i.e. customers) into smaller

subgroups. It is an important variable in strategy implementation for three major reasons:

ANS: All of above

14.

Market segmentation directly affects the marketing mix decision, which include product, price, place and promotion. The process is not included in marketing mix.

ANS: Process

15.

Market segmentation is the process in marketing of grouping a market (i.e. customers) into smaller

subgroups. It is an important variable in strategy implementation for three major reasons:

ANS: It directly affects marketing mix

16.

Now a days companies are trying to please customers by serving products that matches the regional tastes.

ANS: targeting of regional tastes

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