17. Matching of which factors would allow factories to produce desirable levels

Question

17. Matching of which factors would allow factories to produce desirable levels without extra shifts, overtime or subcontracting? a. markets and competitors b. cmpetition and positioning customer behavior and positioning supply and demand d. e. egments and demand Answer 18.Which variable would be considered part of the product element of the marketing mix? a.Advertising b. Packaging Payment terms Inventory levels and location d. e. Publicity Answer Which variable would be considered part of the place element of the marketing mix? a. Product line b. Service level c. Peronal selling d. Sales territory e. Discounts and allowances Answer 19 20. What entails developing schematic representations that reflect how your products or services compare to competitors' on dimensions most important to success in the industry? Positioning b. Segmentation c. Penetration d. Diversification Budgeting Answer

Explanation / Answer

Answer 17

e. segments and demand

Reason: As this will help in estimating the units of production with more accuracy and efficiency.

Answer 18

b. packaging

Reason: Packaging means making product easy to handle, carry and more attractive. It is also called as silent salesman.

Answer 19

c. personal selling

Reason: Place means by where customer can buy the product. In personal selling, salesman go to door steps of customers, to make the product available.

Answer 20

c. penetration

Reason: Penetration is a measure of the amount of sales or adoption of a product or service compared to the total market for that product or service.

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