Name MULTIPLE CHOICE. Choose the one alternative that best completes the stateme

Question

Name MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) To succeed, companies must focus on managing loyalty among carefully chosen customers and stakeholders because: A) it is easy to lure satisfied customers away from competitors. B) 90 percent of a manufacturer's profit comes from trial or sporadic purchasers. Q great advertising will not win back a customer lost from shoddy products or poor service. D) reducing customer defections by 25-85 percent can improve profit potential by about 5 percent. E) offensive marketing typically costs less than defensive marketing. 2) 2) Which of the following is the principal benefit of IMC? A) Synergy B) Partnership C) Accountability D) Customer retention E) High profit 3) 3) The hundreds of other commercial and noncommercial messages a sponsor's advertising C) clout 4) A firm's advertising is always aimed at a particular segment of the population referred to message must compete with every day is known as B) cue A) feedback E) noise 4) as the A) concentrated market B) sponsorial consumers C) implied consumers D) niche market E) target audience 5) Which of the following types of advertising is considered good at creating awareness and 5) credibility for a business firm at relatively low cost? A) Professional advertising B) Direct-response advertising C) Public relations advertising D) Nonproduct advertising E) Covert advertising

Explanation / Answer

1. A) it is easy to lure satisfied customers away from competitors.

2. A) synergy

3. E) Noise

4. E) Target Audience

5. C) Public Relations Advertising

6. B) Copywriter must have the skill to condense all tht can be said about a produvt into salient and pertinent points.

7. Markup of 17.65% is added to clients bill

8. D. Consumer Behaviour refers to mental and emotional processes and the physical activities of people who purchase and use the goods and services to satisfy needs and wants.

9. Brand Loyalty   is a customers conscious or unconscious decision to purchase a brand continually.

Related Questions

Navigate

• Browse (All)
• Browse N
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.