Investigate the following site. https://www.newegg.com/ Answer two or more of th
ID: 353283 • Letter: I
Question
Investigate the following site.
https://www.newegg.com/
Answer two or more of the following questions.
How do they attract visitors to the website?
How do they create an impression consistent with the organization's desired image?
How do they make the website interesting so that customers stay?
How do they convince visitors to follow the links to obtain information?
How do they build a trusting relationship with visitors?
How do they reinforce positive images that the visitor may already have about the company?
How do they encourage visitors to return to the site?
Explanation / Answer
How do they attract visitors to the website?
The website attracts visitors to the website by offering offers and discounts; great selection and fantastic service. For example, exclusive military offers free one year Newegg Premier Membership; daily deals; discounts such as 6%, 13%, 35% off on products; free shipping, etc.
How do they make the website interesting so that customers stay?
The website has a plain white background with less written content (paragraphs) and highlights the deals namely ‘7 super deals a day’, ‘daily deals’, ‘eggxtra hot deals’. The content is short and precise. They are easy to read rather than musings.
The website provides 3 M+ reviews, 32K+ testimonials and 25M+ products. A customer who wants to purchase products would refer to the reviews and testimonials before they arrive at a decision. This is faciliatated in this website.
The website also offers a platform for selling used items. Top rated items and popular products are suggested to the consumers. The 12 months special financing every day on purchases of $499 or more makes the customer to return to the website often.
All of the above factors make the website interesting and make the customers loyal by membership programs and financing.
How do they convince visitors to follow the links to obtain information?
The company convinces visitors to follow the links to obtain information by highlighting the content of the link. No other details are provided in the website until the visitor follows the link. The statements or phrases are so attractive that it instigates curiosity among the customers so that they follow the links to obtain more details. For example, “NEWEGG STORE CREDIT CARD” - ‘12 Months Special Financing** every day on purchases of $499 or more.’ Creates curiosity in the customers so that they follow the link to know more about the offer.
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