Ulrich(1998) argues that despite HR\'s generally poor reputation within organisa

Question

Ulrich(1998) argues that despite HR's generally poor reputation within organisations, given the competitive forces which exist in the current day" achieving organisational excellence must be the work of HR" According to Ulrich(1998), the importance of HR is due to organisational challenges ie1) PROFITABILITY THROUGH GROWTH 2) TECHNOLOGY 3) INTELLECTUAL CAPITAL 4) CHANGE. Identify and discuss these challenges using an example of an organisation of your choice. It is imperative that we choose an organisation to discuss the above challenges. The mark allocation is 20 marks

Explanation / Answer

NAME OF THE ORGANIZATION:

Amazon

HUMAN RESOURCE MANAGEMENT:

In the present world of competition it is very important to deal with the employees in an effective manner so that the employees work effectively for the welfare of the organization. Managing the employees means handling the employees effectively. Without a strong HR department in the organization, it will be tough to handle the competition and earn profits with facing the challenges effectively.

HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL CHALLENGES:

In the today world the importance of human resource management is only due to the presence of challenges being faced by the organization. The efficiency of human resource department lies on the fact that how effectively they deal with the challenges. Following are the challenges that are faced by the organizations (Amazon in particular):

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