4. When planning physical distribution, the marketing manager should: A) set the

Question

4. When planning physical distribution, the marketing manager should: A) set the cust wants it B) minimize the cost of distribution for a given customer service level. C) minimize the cost of transportation. D) maximize the speed of delivery E) make use of a distribution center omer service level so that every customer can get the product exactly when 5. Within the United States, the largest amount of freight is transported by which of the following methods? A) Truck B) Rail C) Water D) Air E) Pipeline

Explanation / Answer

4. The correct answer is option B.

The marketing managers make the decision whether to do direct distribution or indirect distribution. Direct distribution involves distributing products directly from the manufacturer to the customer. Indirect distribution involves distributing product through an intermediary. Example - Manufacturer selling to wholesaler and then to the retailer. The marketing manager focus on minimizing the cost of distribution.

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