When management begins a new round of strategic planning in search of product or

Question

When management begins a new round of strategic planning in search of product or market opportunities;

A. They first conduct surveys in all of their stores asking the customers whether they would be inclined to buy this new product from them

B. First, they must evaluate their peer competitor’s performance metrics to estimate and quantify their ability to compete

C. Managements should not place to much importance on their own weaknesses when assessing the company’s facility to successfully enter new market

Explanation / Answer

When management begins a new round of strategic planning in search of product or market opportunities;

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