19 Discussion: Product Strategy Instructions Write a post for the Discussion on

Question

19 Discussion: Product Strategy Instructions Write a post for the Discussion on this topic, addressing the questions below. You may use either written paragraph or bullet-point format. Part 1 should be 2-3 paragraphs in length or an equivalent amount of content in bullet-point form. Responses to your classmates posts should be 1-2 paragraphs or several bullet points in length. Part 1: Product Strategy Briefly describe your product or service. Where is it in the product development life cycle? What recommendations do you have for improving the offering to fit your target market's needs? Be sure to consider the following: What level of quality and consistency does the offering have? How many features does it have and can they be removed or added? Does the design and/or service deliver what the customer values? If not. how can it improve? What improvements would help your offering compete more effectively?

Explanation / Answer

Tesla is still in the introduction stage since it has not been long it is launched in the market. Tesla's products are new and biggest offering that Tesla has to give to its customers is that its vehicles are electric and do not pollute the environment. In this age of environmental awareness, more number of people want to go for eco-friendly products and and Tesla caters to this demand.

Tesla has so far delivered on its quality and consistency parameters. The vehicles are manufactured in a state-of-the-art facility which has specially been developed to manufacture electric vehicles and once it is completely developed, it will be one of the largest and most efficient facility in the world. The quality of vehicles is great and Tesla has so far lived up to its brand image in the minds of people.

Tesla's vehicles have almost all of the features of modern day vehicle. Its vehicles have comfort factor, style factor and design is also great. Moreover they are non polluting and eco friendly. New features can certainly be added like new designs, new technology features etc. and existing features can also be modified.

Design of Tesla's products delivers the customer values and caters to the needs of the customers. However, one thing that Tesla can look into is the cost of its vehicles. Currently, Tesla's vehicles do not cater to the middle class people as they are expensive than the other vehicles in the market . Tesla must look into this aspect and make strategies to reduce the cost.

Improvements in the cost would definitely increase the target market for Tesla and they would be able to sell their vehicles to more number of customers. Since there is an increasing demand for eco friendly products, so Tesla stands a lot of opportunities to grow as an organization provided it enters the market catering to the price point of the customers.

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