c. maturity d. first e. decline (Answers to these two questions can be found in
ID: 354252 • Letter: C
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c. maturity d. first e. decline (Answers to these two questions can be found in the Yourself Answer Key section.) hapter Case Study Conne IS THE GLASS HALF FULL? THE LAUNCH, DEATH STRUGGLES, AND POTENTIAL REEMERGENCE OF GOOGLE GLASS From its very start, Google has embraced the idea of innovation actively. The founders began their company with the (at the time) totally innovative concept of an online search engine. Then they instituted the "20 percent" rule, according to which all employees had to spend at least one workday per week on creative, off-the-wall project ideas. With such a foundation, Google's record of innovation is naturally impressive, from Google Maps to Street View to driverless cars, from the Android operating system to Chromebooks. And then came Google Glass. Even before the wearable technology was introduced in any form, it seemed as if everyone knew what it was-and had an opinion about its efficacy, appeal, and look. The wearableExplanation / Answer
1.Google performed beta testing of its new product which is wearable Google glasses. Initially it rolls out product selected customers who are Technology savvy so as to seek feedback related to technology errors which created a buzz all over the world.
Instead Google could have done the testing secretly by employing a group of people unaware of the product and its development. This would have prevented negative marketing of the product. And people judging the product based on the design and comfortability rather than finding Technology error.
2. Google glasses is still in the introduction phase of product life cycle. As the products that were rolled out all over the world was called back. Now Google has formed the team including to manager: Jewellery designer and a former Apple developer.
Google seems to be focused in developing google glasses with higher design appeal so as to attract customers from all market segment including busy and casual users.
3. late entrants can learn following things from google's new product introduction
1. Do proper market research before developing a product and address the requirement of customer , and evaluate whether requirement of customer is related to design of the product or Technology uses of the product.
2. Based on the outcome of market research design the product so as to meet consumer demands and requirements.
3. After product development, ensure quality check and let the product pass through several testing phases before the product is rolled out.
4. When the product is related to wearable technology, it is understood from Google glasses case that consumer is more concerned about the design of product which is variable rather than its technology use.
5 consumer wants the wearable technology to be more comfortable and light to use effectively and efficiently.
6. The wearable technology must be more user friendly so that individual belonging to any market segment can use effectively ie. millennial, generation X, generation Y or baby boomers. Individuals from all age group must be able to use the wearable technology
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