10. Briefly explain the philosophy and rationale for using integrated marketing
ID: 354406 • Letter: 1
Question
10. Briefly explain the philosophy and rationale for using integrated marketing communications.
11. What is trade promotion and which marketing tasks does it address?
12. What is product placement and what are its pros and cons? 13. If your job was to generate awareness and trial of the latest iPhone and you could only choose three ways to promote it, which three marketing communications forms would you use? Explain.
14. Describe a brand that has built a good relationship with you. Describe the marketing communications functions used and the messages that have helped build and sustain your relationship with the brand.
15. Innovative companies like Intel, Nike, Coca-Cola and many more are embracing social media and using it to their advantage. Name some of the different ways social media can be used to enhance a traditional marketing communications plan.
16. Conduct a Google search for a story about a new product launch. In addition to the story placement itself, what other traditional and digital/social media tactics were used to introduce this product? What tactics could have been used that were not?
17. Describe an effective sales promotion involving both traditional and digital/social media that captured your attention and offered an incentive to purchase that ultimately led you to choose that brand over another. Detail the promotion and tell us how it impacted your purchase decision.
Explanation / Answer
Integrated Marketing Communication are a very important type of communication tools inside an organisation for providing efficient communication model. Gradually increasing tips in this specific set of tools is very necessary for provision of a specific model in an organisation.
There are 6 steps in Integrated Marketing planning
Knowing the targeted audience
Developing the situation analysis
Determine the communication objectives
Determination of the budget
Applying Strategies and tactics
Evaluation and Measurement
Knowing the target audience
By knowing your target audience you can easily implement the Integrated Marketing strategy into your organisation and can provide the most effective way of the integration. Badminton your audience you can easily apply Different techniques as well as communication model into different integrated marketing strategies for taking out a better outcome.
Developing the situation analysis
Best specific term is generally defaulter SWOT analysis for the organisation. By carrying out a SWOT analysis we can easily increase the brands internal strength as well as assessment of the business and can be provided. This specific strategy provide the base and support for the organisational determination of opportunities and threats as well.
Determine the communication objectives
Determination of we can implement the needed strategy into the organisational structure. Determine the goal that what you want to accomplish with her specific Integrated Marketing Communication strategy can increase the overall effectiveness of your plan's term.
Determination of the budget
By determining the overall require budget for the organisation and calculating the available funds can easily help you in determining the correct strategy according to your budget for the betterment of the organisation. This is specific step is necessary to determine the overall size of the applicable strategies.
Applying studies and technique
After selecting the budget one should be easily able to apply the selected strategy and tactics and to the organisational communication. To accomplish the objectives you need you can apply the strategies as well as tactics on specific actions by providing the budget selected.
Evaluation and measurement
After applying detecting and overall steps which we have followed evaluation of the effectiveness of the IMC strategy is very necessary. For looking is each and every step of the plan is working out efficiently and correctly evaluation and measurement of the specific strategic is very necessary. By measuring and evaluating you can easily determine the errors in the specific IMC strategy and can provide a better support for the next time.
P.S. - Please ask questions in set of Four,
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