Chapter 8 1. Explain how primary, secondary, formal, and informal groups influen

Question

Chapter 8 1. Explain how primary, secondary, formal, and informal groups influence consumers. What are the differences between each type of group? 2. Name and describe the five types of social power. Explain the type or types of power the following people might hold over others' behavior (a)Judge (b) Coach (c) Parent (d) Friend (e) Doctor 3. Discuss the differences between the informational, utilitarian, and value-expressive influence of reference groups 4. Name and describe the five important roles in the household purchase process. Discuss the roles played by your family members in a major purchase decision, such as the purchase of a car, home, television, and so on. Chapter 9 What is meant when one says that "culture gives meaning to objects and activities? List and briefly describe each of the five dimensions of CSVs What do the terms acculturation and enculturation mean and how do they related to consumer socialization? Describe the socialization processes that have shaped your current food preferences as a consumer Chapter 11 Discuss the three temporal factors that affect consumer behavior. Explain the concept of advertiming, Describe the best time to advertise the following products: swimming pool (b) beer summer time (c) nasal spray April (e school supply Name and describe the four types of shopping activities. Give an example of each based on your personal shopping experience. A Compare and contrast impulsive, unplanned, and compulsive shopping behaviors.

Explanation / Answer

chapter 8

1.Primary group are closely knit people and cateogry is family and relatives and secondary group people are not so close to customer and they are like club members and society people and these group affects the customer in decision making process to purchase the goods and services.

Formal group are the people bound by set rules and regulations whereas informal group are the people which are not bound by any set of rules and regulations and they are unstructured nature.Informal group of people tends to exert lesser influence over consumer preference than formal group.

2.There are five social power

1.Legitimate social power- this power is derived by influence and authority and example are police officer,presidents. and show their leadership by titles.

2. Expert power- This social power is derived by expertise. Professor and teachers are having expert power because others percieve them as experts. Teachers are competent in the eye of students because they explain certain things and asknowledgeable about particular topics. Such influence is earned rather cofirmation by particular title.

3.Refrent Power-Referent power is derived through leadership and respect.for example teacher is trustworthy,fair and liked by students.Actually referent power describe leadership earned by individual. The respected teacher is liked and associated with greater student satisfaction and higher achievement.

4. Reward power- The reward power is derived by the position of individual ,s authority. The reward power is exercised in the form of privilege,approval or tangible compensation such as money. Reward power shows leadership and authority.

5. Coercive power- Coercive power is derived through defying authority and leadership. The main objective of coercive power is to stop misbehavior for a time in class room at the cost of developing trust and meeting for a time being. Over use of coercive power has the danger of increasing attitudes that may lead to antagonismgonism and debar them from learning process.

a) Judge- Legitimate power

b)Coach-expert power

c)Parent-refrent power

d) Friend-Referent power

e)Doctor-expert power

3. The main difference between informational,Utilitarian and value-expressive influence of reference group-Informational reference group share the secret contents of specific situation and influence the group by volume of information whereas Utilitarian reference group share its utility as value of goods and influence the group by describing its utility and satisfaction derived by its use. value expressive reference group influence the group by his attitudes and express his concept. It serve the customer by demonstrating his image to others.

4 a) .Initiator take the initiative to purchase the household items

b) Influencer influence the buyer to purchase the items

c) decider to take decision wether to buy ,what to buy and how to buy and where to buy?

d)Buyer has to decide the purchase

e)user to take decison about its consumption or its budget of purchase.

Chapter9

culture means knowledge ,belief, art ,moral, law and custom and traditions and capabilities and habits acquired by man as member of society. The culture include material objects that are made and used in accordance with socially inherited tradition named as culture objects. And culture include all other social components that bind men together in society.

2.Five dimensions of CSVs are individualism-collectivism,power distance,masculanity-faminity,uncertainty,aviodance and long term orientation.

Individualism show unique attributes where collectivism shows corporate family concept.

Power distance dimension is a literal measurement of the layers of management between an individual employee and top management.

masculanity- culture operate positively and competitively and faminity culture means modest and caring.

Uncertainty avoidance measures the employee ,s comfort with unstructured environment. It means there is unknown situation where surprising events may occur.

Lon term orientation is associated with eastern culkture and and it measure long term values such as perservance and thrift.

Occulteration is invoilving the variety of different ways that a person can adapt to a culture that is different from that from their family culture. It learn a host culture in other words.

Enculturation is the process of learning about one,s culture of origin.It includes being socialise into languag, behavior,identity.

Current food preference as a consumer- This preference is associated in terms of the formation of quality expectation before and quality experience after the purchase.

Chapter 11

1.social prestige,status symbols and quality generic affect consumer behavior

2.

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