Please answer all parts of this question and do it in excel/type up the answer:

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Please answer all parts of this question and do it in excel/type up the answer:

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ditemprod.pearsoncmg.com Spotlight - MySJU Course Home Do Homework -Vincent Homework 5-Vincent Palmisano Inside the (Smaller) Bank Br Please Answer All Parts Of Thi...+ Print D. 2Hotels Layout a New Lobby Look Source: Dizik, Alina why All the Locals are Lounging in tho Hotel Lobby," Wall Street Jou nal, http://online ws co article/SB1 0001424052702304299304577348371 588567512.html#moded em ITP t, posted 4/19/2012 Hoteliers want a lobby that is abuzz with locals and out-of-town guests doing business or kicking back. Consumers, it turns out, are willing to pay a premium to stay at such a property. Beyond the buzz, mobile workers find there's more leg room in hotel lobbies than in coffee shops. In some lobbies, it's possible to order food and drink from the roaming wait staff. Freelancers have taken to hotel lobbies, instead of Starbucks, and hotels are courting them with long tables and lots of cutlets. When Ted Copeland, for example, oomes in for his coffee at Chicago's Public Hotel, the barista has his order ready. Then he sets up his laptop and lingers for a few hours over the caffeine and free Wi-Fi A crowded hotel lobby creates an upbeat, buzz-worthy atmosphere, which over time is thought to lead to higher occupancy. "If you have an active lobby, from a customer standpoint, it does reinforce the idea that the hotel is successful and a good hotel, says an industry consultant. Many hotels say even overnight guests, especialy those under 40, are more comfortable working in a public lobby than upstairs in their rooms. "They want to be alone, but not lonely," according to a Hilton VP. The new layouts represent a way for hotels, hard hit during the recession, to boost revenues without taking the risk of raising room rates. Hilton's Garden Inn chain remodeling plan, for example, includes what employees call a "Starbuckian area" wth communal seating for the laptop set, Interconsinental's Hoiday Inn chain is opening a new lobby concept called the "social hub", with built-in TVs h h ables or laptop plug-n, and an area for food and ?ffee. Mam t is refitting 100's of obbes with touch screens so customers can check weather and flight in ormation. More than 300 Courtyard's have obby bistros, with a full breakfast and other food options. And Hyatt lobbies now have a central counter where guest can order drinks, cotfee, or food. The same employees who check guests in can even serve the lattes or burgers. Critical Thinking Questions: 1. The goal of good hotel layout is to O A. maximize revenue to the hotel. O B. create an atmosphere that can lead to higher occupancy. O C. make customers want to stay at the hotel. O D. All of the above. 2. Customers who use the hotel lobby to do business OA. O B. ° C. O D. get a discount on their room bills. do not have jobs. cnjoy the "social hub" the updated lobby provides. come only for the free coffee 3. Hotels are investing in new lobby layouts to encourage older guests to socialize with younger ones. help hthe om@les$ find a comfortable place to rest. A. ? B. C. make the lobbies more attractive to a Starbucks franchise. O D. attract more overnight customers. 4, Referring to your text, hotel lobby layout employs a form of O A. process layout. OB, sericescapes. OC, repetitive layout. O D. warehouse layout 3. Ray Creasey Enterprises, a machine shop, is planning to move to a new, larger location, The new buiding will be 60 feet long by 40 feet wide. Creasey envisions the building as having six dissinct production areas, roughly equal in size. He feels strongly about safety and intends to have marked pathways throughout the building to facilitate the movement of people and materials. See the following building schematic

Explanation / Answer

1. D. All of the above

2. C. enjoy the "Social Hub" the updated lobby provides

3. D. Attract more overnight customers

4. B. servicescapes

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