In 200 words or more , answer these two questions: 1. Perform a quick search abo

Question

In 200 words or more, answer these two questions:

1. Perform a quick search about “mobile couponing” and “proximity marketing.” Among others sources, As an eMarketer, what do you think is the significance of these?

2. Let’s return to your business (VACATION RENTAL BUSINESS) How would you use mobile marketing to attract customers or sales to it?

200 WORDS PLEASE CITE SOURCES

NO COPYING FROM OTHER CHEGG ANWERS, SOLUTIONS OR OTHER SOURCE NO COPYING FROM WIKIPEDIA. NO SCREEN SHOTS OR IMAGES OF RESPONSE. PLEASE TYPE YOUR ANSWER OR UPLOAD DOCUMENT

IF REQUIREMENTS MENTIONED ABOVE ARE NOT MET I WILL GIVE A NEGATIVE RATING

Explanation / Answer

It’s a new age, where every aspect of our lives is connected through technology. Developers are constantly rolling out apps with new functionalities, while wearable devices are tracking health data. Smartphones are not only used for communication and entertainment, but for saving money as well. Even coupons, which for so long had to be cut out of newspapers or pulled from magazines, are now available in mobile form.

In fact, mobile couponing is a growing trend for retailers. Customers are using these digital coupons to get great deals on just about everything. In 2015, eMarketer estimated there were 121.3 million digital coupon users in the US and expected that figure to grow 5.2 percent to 127.5 million in 2016. Retailers looking for new ways to engage audiences through mobile channels are using SMS, MMS and NFC messaging to target nearby customers with relevant coupons and sales.

Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. Over the past year, we have seen a number of brands ranging from casinos to theme parks, opt-in to enhance their customer experience using proximity marketing technologies. Marketers across various verticals are now beginning to realize that proximity marketing offer enormous potential beyond merely delivering vouchers and coupons. These tools work best when they are used by brands to better understand the needs and wants of their customer base, as well as notable patterns in buying behavior.

As we look to 2015, we will see more and more brands reorganizing their marketing strategies around this new technology. More importantly, as more and more proximity marketing campaigns showcase what’s on offer, there will be a huge change in consumers’ perceptions as it reinforces the trust factor by highlighting the fact that it is the consumer who truly benefits from the technology.

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