11. Regarding market segmentation: - a firm with multiple market segmentation is
ID: 356034 • Letter: 1
Question
11. Regarding market segmentation:
- a firm with multiple market segmentation is going to experience some degree of cannibalism, i.e., one of its products will take sales from another of its products.
- a single market segment approach is generally focused on a small market away from the so-called “center” of the total market.
- the idea of multiple market segmentation is to give each market segment the choice from among several brands from the same seller.
- the single market segment approach is usually some form of the “me too” strategy.
18. Which statement about branding policies is WRONG:
- family branding is best when a firm sells widely different products.
- generic branding does not emphasize the name of the firm making the item.
- multiple brands helps a firm to get maximum retail shelf space.
- mixed branding (brands with both similar & different features) reaches two or more market segments.
20. Marketers with successful brands sometimes hesitate to expand the use of their brands because:
- Federal Trade Commission regulations limit the number of individual products that can be marketed under an individual brand name.
- it is costly to maintain many brands and might weaken the firm’s brand reputation.
- it is often difficult to get additional marketing communications coverage for brand extensions.
- manufacturing divisions usually control brand expansion and often conflict with the marketing division.
22. Which is NOT a characteristic of services?
- personal factors are very important, especially at the time of the purchase decision.
- there is usually a large set of acceptable brands or suppliers offering a given set of services.
- they tend to be adopted more slowly than products because of the difficulty in assessing quality.
- they tend to experience strong brand loyalty.
24. Some service providers have observed that customers can become major competitors. By this they mean:
- customer can perform the service for themselves.
- customers have quality expectations that are difficult to meet.
- customers can go into this business themselves.
- customers are so skeptical that they act as if other competitors actually exist.
Can some please help me out and answer these questions? If possible can you bold the answer choice you select or highlight it.
Explanation / Answer
11) Option (B) Single market segmentation is to focus on the particular segment.
18) Option (A) Family branding is used to market related products.
20) Option (C) It is difficult to communicate properly to the customers when the brand needs to be extended
22) Option (B) It is not the characteristic of services
24) Option (C) Customers can get into business themselves. So they are referred as competitors.
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.