Scenario 10-1 During tough economic times, many companies rely on the memories o

Question

Scenario 10-1 During tough economic times, many companies rely on the memories of "the good old days" to help advertise their products. Looking for a bit of a jump-start itself, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which were then carried into 2010. The company introduced "throwback" versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades. The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future.
(Scenario 10-1) Emotional appeals in advertising are most effective when time is an insignificant element in achieving an objective. As opposed to this, which method is most appropriate when the goal involves creating a sense of urgency to purchase?

Slice-of-life

Fear appeal

Hard-sell

Anxiety

Slice-of-life

Fear appeal

Hard-sell

Anxiety

Explanation / Answer

The method that is most appropriate when the goal involves creating a sense of urgency to purchase is

Hard-sell

It uses a direct sales message and is suitable for aggressive sales

Related Questions

Navigate

• Browse (All)
• Browse S
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.