1. Select the five features from the list below that are more appropriate to des
ID: 356887 • Letter: 1
Question
1. Select the five features from the list below that are more appropriate to describe competitor analysis than benchmarking:
a) Promotes emulating of competitor performance
b) Aims at continuous improvement
c) Uses partnering to share information
d) Implies adaptation of best practice to customer needs
e) Focus on performance measures
f) Focus on best practice
g) Shorter-term view
h) Required to maintain competitive edge
i) Can be interpreted as corporate espionage
j) Driven by data - not necessarily strategic
2. How many comp sets can a hotel have?
a) One
b) Four
c) No limit
d) Main + two others
3. STR’s 50-50-70 Rule is applied to:
a) Choosing a main comp set
b) Categorizing hotels by ADR
c) Estimating the room supply of a market
d) Choosing multiple comp sets
4. Using one of the options below, complete this sentence about the types of benchmark data that participating hotels provide to STR.
“Participating hotels provide monthly and daily Rooms department sales data, as well as the _______ and of rooms sold, and related revenue.”
a) Number of restaurant covers
b) Number of rooms available
c) Number of employees
5. Which one of the following is a non-geographic category shown in a STAR Report?
a) Location
b) Type
c) Market
d) Class
Explanation / Answer
1. The Five features form the list that describe more appropriately the competitor analysis are- Promotes emulating of competitor performance, required to maintain competitive edge, aims at continuous improvement, focus on performance measures and Promotes emulating of competitor performance.
2. A Comp set is an important part of competitive strategy of selecting other competing hotels that can be grouped together for consideration at the time of competitive study. 4 is considered as best option for comparative analysis.
3. It applies to the estimation of room supply of the market.
4. Participating hotels provide monthly and daily Rooms department sales data, as well as the number of room’s available and of rooms sold, and related revenue.
5. Type is non geographic category sown in star report
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