Hi, I\'m having a hard time figuring what and how to do this. Create a comprehen

Question

Hi, I'm having a hard time figuring what and how to do this.

Create a comprehensive QFD for a good of your choice. Please review the corresponding lecture and fully apply its contents. In addition to including the various evaluations and analysis stages that are mandatory to make this tool effective, your submission must include the following:
• at least ten (10) customer requirements (VOC)
• at least eight (8) design specifications (VOE)
• at least one example of real-life good produced by a real-life company to be used for the competitive assessments
• brief comments justifying the choice of target values

Explanation / Answer

The real life example Lamborghini Aventador which is a product of volkswagen.

Customer requirement:

We would use Kano model to list customer requirement:

This model assigns three types of attributes

Design specifications

Volkswagen group generally targets customer from higher income group who prefers luxurious and comfortable experience while travelling

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