Chapter 11 Running Case Assignment: Achieving Operational Excellence: Identifyin
ID: 3572017 • Letter: C
Question
Chapter 11 Running Case Assignment: Achieving Operational Excellence: Identifying Opportunities for Knowledge Management Software skills: Web browser software, presentation software Business skills: Knowledge management strategy formulation This project provides an opportunity for you to identify opportunities for knowledge management at a real-world business and to suggest value-adding knowledge management applications. Senior management has started reading about knowledge management and has asked you to explore opportunities for improving knowledge management at Dirt Bikes. Write a report answering the following questions. What are the most important knowledge assets at Dirt Bikes? What functions and employee positions are responsible for creating, distributing, and using these knowledge assets? Are all of these assets explicit knowledge? What knowledge outside the organization is required by the company? How could the following employee groups benefit from knowledge management: designers and engineers, product development specialists, marketing specialists, sales department staff and representatives, managers Describe the kinds of knowledge management systems that would be most valuable for each of these groups. What information would each of these systems provide? Use the Web to research how the company could make better use of the Internet for knowledge management. What Internet information resources would be most useful to Dirt Bikes? Describe an enterprise portal for one of the employee groups listed in question 3. To which knowledge resources would it link? What would the home page of this portal look like? Create a business report with your findings.
Explanation / Answer
Q.What are the most important knowledge assets at Dirt Bikes?
Ans:The most important knowledge assets for dirt bike are engineering
designs, customer relations management and marketing process.
Q.What functions and employee positions are responsible for creating, distributing, and using these knowledge assets?
Ans : Engineers, design technicians, product developers,Chief knowledge officer and senior executive are responsible for creating, distributing, and using these knowledge assets.
Q. What knowledge outside the organization is required by the company?
Ans: Company must have knowledge about the engine products and advancements are
being developed at other engine suppliers. The marketing staff can use outside media to increase its knowledge of current trends.
Q.How could the following employee groups benefit from knowledge management: designers and engineers, product development specialists, marketing specialists, sales department staff and representatives, managers
Ans: The engineers, design technicians and product developers can use Knowledge Work Systems to assist in shaping their ideas into actual products. They can use computer aided design and can create new motorcycle frame so as to work with a new motor from the engine supplier.
Q.Describe the kinds of knowledge management systems that would be valuable for each of these groups. What information each of these systems provide?
Ans:Knowledge management can be defined as the set of business processes developed in any organization to create, store, apply and transfer knowledge assets.
Knowledge management can benefit all employee groups as it supplyies new
patterns in corporate data form to discover new structures and
form new behavior patterns that can be used to build and maximize the return on investment in knowledge management.
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