The Story lacked options, encouraged Dyn to unveil a new brand, the Dynect Platf

Question

The Story lacked options, encouraged Dyn to unveil a new brand, the Dynect Platform. Dynect was introduced to the out The Dynamic Network Services (Dyn) story is not unlikesourced DNS market in the fall of 2007 those of many tech startups. The difference is that Dyr started during the dot-com boom, survived the bust, thrived after the dust settled, and surges ahead today. Toda Deeply rooted as an Internet infrastructure company, it began with a focus on the domain name system (DNS) and continues to expand by offering a wider range of infra- structure services Today, Dyn Inc, has served over 14,000,000 home/SMB users on the DynDNS.com brand and has over 1,000 corporate/enterprise customers on its globally deployed Dynect Platform. The company has moved beyond offer- ing DNS exclusively and now offers e-mail delivery services through its SendLabs brand. The days of simple word-o mouth growth are long gone, and Dyn has become a muc Since 1998, Dyn has served 4,000,000 homes, small businesses, and enterprise users with a suite of DNS e-mail, domain registration, and virtual servers. It pro- vides customers from the hobbyist to the Fortune 500 enterprise with reliable and scalable IT services at com petitive and predictable prices, through easy-to-use and Not only does it provide services to consumers and corporations, it also provides services to the government. that have the gov des- n until December 2009 to deploy DNS Security Extensions (DNSSEC) for their domains. DNS SEC adds a layer of security to DNS so that computers can verify that they have been directed to the proper server, preventing the most dangerous types of DNS attacks and cyber-hacking. Implementing DNSSEC is especially criti- cal for high-risk government sites because they are often targeted by cyberattackers and are expected by users to ure interfaces. Individuals and companies partner with sec Dyn to manage their website traffic, e-mail delivery, and uptime, and to harden their internal and external network All federal government agencies t It has built a rock-solid Global IP Anycast network using only top-level providers and equipment and has pro- vided it at an affordable price. "Uptime is the bottom li for them and for companies like 37 signals, Zappos, Home- Away, Twitter, Audience-Science, and more who d on Dyn to keep their Web presence and e-mail delivery at peak performance for their users. many of its Web 2.0 customers looking to moneithut it, websites won't DNS is the backbone of the Internet's infrastructure. tize, Dyn Inc. has been there, done that. It started as a free service based out of a college apartment-a guys with a big idea. That service, then operating as DynDNS. org, was a dynamic DNS service for a home user to host a website on a home computer or remote access back to a PC. Over time, as the user base grew and became mon demanding, Dyn turned to a donation-based service in an effort to stay afloat and add complementary services. Later, Dyn transitioned to a recurring revenue software- as-a-service (SaaS) model with a suite of IT services aimed at the home/SMB market have control over a DNS server, they have free reign to ple of Fuysmislead and redirect Web users to unsafe territory. Due to the increase of companies reporting attacks of this nature, it has now become more critical than ever to implement this additional layer of security at the DNS level. Govern- ment and other critical industries such as banking, online retail, healthcare, and education are also prime candidates for DNSSEC, as they may be a larger target for potential has now become more crit attackers. Fast-forward to 2005, and its story of maturation Pricing and Credit Decisions continues. Dyn initiated a customer audit and mining exercise of the over 2,000,000 active DynDNS.com users Because technology changes rapidly from day to day at the time. From this, the company realized that many Dyn experiences shorter product cycles than do compa- high-profile corporations were using its consumer-grade nies that deal with tangible products. In a noncommod service. This revelation, coupled with the simple facttized scenario, the company finds it easier to be flexible that the premium, externally managed DNS industry with pricing. As a result, each customer requires different

Explanation / Answer

1. Fixed and variable cost pricing strategy allows a company to leverage the differences in their customer's usage and requirements. This would not only allow them to be able to Carter to their customer base better, it would allow them to make a better profit from the margins since their fixed cost is already the same for every implementation they do.

3. Yes, I do believe that allowing the use of credit to their customer will allow DYN to be benefited. This will not only build customer value and might result in customer loyalty but also, allow them to attract new customers based on their pricing policies and flexibility a credit system might provide.

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