Develop an e-commerce plan for Amazon utilizing the information below: Finance /

Question

Develop an e-commerce plan for Amazon utilizing the information below:
Finance/Accounting
-Choose your Payment Systems -Create an E-Loyalty Program Public Policy -Privacy Policy -Security Plan Operations Marketing Strategy


Develop an e-commerce plan for Amazon utilizing the information below:
Finance/Accounting
-Choose your Payment Systems -Create an E-Loyalty Program Public Policy -Privacy Policy -Security Plan Operations Marketing Strategy


Develop an e-commerce plan for Amazon utilizing the information below:
Finance/Accounting


Develop an e-commerce plan for Amazon utilizing the information below:

Develop an e-commerce plan for Amazon utilizing the information below:
Finance/Accounting
-Choose your Payment Systems -Create an E-Loyalty Program Public Policy -Privacy Policy -Security Plan Operations Marketing Strategy

Explanation / Answer

E-commerce is a constantly growing sector across the globe. It can be utilized as an e-commerce business plan based on the given information as follows:

Finance/Accounting: To best perform this , we shall make an ERP where a real time option will show to the company's management regarding day to day transaction, sales turnover, revenue generated on daily basis, quarterly data related to accounting , books keeping etc. will be managed automatically. Even, we shall make tie ups with the financers who will sanction small consumer finance and EMI options to purchase the products.

Choose your Payment Systems:

Here, online mode will be given preferences via debit and Credit cards, online banking etc.

Apart from this, Wallet payment, Cash on delivery to the selected articles as per the choice of sellers will be provided to the customers.

Create an E-Loyalty Program:

Each time a customer will purchase something, we shall provide some loyalty points which will be 1% to maximum point earn on a single purchase to 1000 points. These points will be utilized for achieving dollar discount as it will be beneficial for us.

Public Policy:

We shall enable us for the help to the citizens for their wellbeing. Even, we shall make a public relations department who will care the interactions with US and other officials. A proper media cell will be developed which will be responsible for making press release related to our achievements and customer attracting news development.

Privacy Policy:

Customer’s personal data will be given highest priority so that any cyber security like problems could not be existing. A terms and conditions will be developed for each of our stakeholders, agreeing to that will be mandatory for having a relationship with us.

Security Plan:

Product security and security of any transaction will be given highest priority. We shall highlight some key policy on our home page to the public. We shall make best IT enabled platform so that customers can be saved at any cost.

Operations:

We shall make a separate wing to mange various functions of the organizations like customer support, seller’s support, IT cell, Product quality, payment and cash back section etc. An online as well as call to us facility will be enabled for the customers. Integrated software for operations management will be developed.

Marketing Strategy:

It will be focused to designing our marketing mix (4Ps). Even, online space as well as real market will be touched by the direct as well as personal selling techniques. Pop-up adverts, TV commercials, sponsorship, campaign, etc. will be utilized to attract new customers to our web enabled platforms. To retain existing customers, customized marketing tools will be utilized. Management of big data will be done so that we can retain our loyal customers.

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