Computing Ethics and Society. Q:A television manufacturer has hired your company

Question

Computing Ethics and Society.

Q:A television manufacturer has hired your company to develop a personalization system using a camera on front of the television set and face recognition software to suggest programming and to target ads to the individual watching TV. What risks to privacy does this entail? What features should you include? How should the system or TV company inform buyers about the system? If the system recognizes that two people are watching television, which one’s profile should it use to recommend programs or select ads to display?

Explanation / Answer

Developing a personalization system using a camera on front of the television set and includes face recognition software to suggest programming and target ads. Risks involved to privacy of individual are if any individual profile is based to suggest ads and if there are more than one are watching the television then it will affects the privacy of each individual.

Voice recognization may extends the better performance of the television and this feature can highlight it. Face recognition system must be included in the television using the camera to be place at front of the television. By advertising about this system through various methods includes adds on tv's, hoarding's etc.. are used to inform buyers about the developed system. Generally, there are many methods involved in advertising the system that enables clear understanding about the system for the buyers. If the system recognizes two people are watching television then recommendation of ads can be done based on the profile of user who was recognized more than the other... This can be one of the method implemented in the above given case.

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