QUESTION 10 How does executive attachment to technology lead to product or servi

Question

QUESTION 10 How does executive attachment to technology lead to product or service failure? (Chapter 8) A. Increases the company's morale B. Enhances the number of screening topics. ° C. Promotes market research. D. Impeded development team realities of the product or service potential. E. None of the Above. QUESTION 11 Strategy based on changing the rules of the market tends to make strategic management more difficult to pursue? (Chapter 5) True False QUESTION 12 Which of the following are viable ways of collecting B2B competitive intelligence? (Chapter 6) A. Annual Reports. B. News Releases O C. Internet. D. Trade Shows. E. All of the Above

Explanation / Answer

10) Answer: Option (D) - Impeded development team realities of the product or service potential

Explanation: Impede means to "hinder" or "restrict". When the leader (executive) of an organization is too much attached to the technology, it may lead to the product or service failure, as the development teams won’t be able to develop into a self-managing performing unit because of the over-involvement and micromanagement of the leader.

11) Answer: True

Explanation: A strategy that is determined to change the rules of the market makes the strategic management process more difficult to pursue as it requires a careful evaluation and thorough research of the market on what exists and what does not exists and what does the customer actually wants. In order to bring an innovative product or service that never existed before in the market, the strategic management process in such scenario is even more difficult to pursue.

12) Answer: Option (E) - All of the above

Explanation: All of the given sources - annual reports, news releases, internet and trade shows are viable ways of collecting B2B competitive intelligence.

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