(((((((((((( Please Help Me with the Following )))))))))))))) Instructions : Bre

Question

(((((((((((( Please Help Me with the Following ))))))))))))))

Instructions: Breify answer the following questions & explain why you chose the answer you selected IN 75 WORDS ONLY. Please note that no answer is wrong. Thoughtfully, answer each case question, state your opinion about which answer is best, and support your choice beliefly, within the word limit (75 words only). Again, please explain your answer choice in NO MORE THAN 75 WORDS. You can use a free word count tool to make sure you don't exceed the word liminatation at: https://wordcounter.net/

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UnME Jeans Case Questions

QUESTION 1. The book defines Web 2.0 as “Internet services that foster collaboration and information sharing. Which of the following is not considered a characteristic of Web 2.0? Explain why.

a. Social Media

b. Corporate Informational Webpage

c. Dynamic Web Pages

d. Peer Production/user generated content

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QUESTION 2. Foley’s advertising agency presents three social media options. For each of the social media options (Zwinktopia, Facebook, and YouTube) analyze the influence of these four different measures: Create a 4X3 grid (measures on the vertical axis and social media options on the horizontal axis) and rate each option on a high/medium/low scale. While keeping the intended consumers in mind, apply those measures to the three social media options. Show your grid.

a. Receptivity Measures (i.e., measurement of consumers’ willingness to receive brand info)

b. Participation Measures (i.e., measurement of consumers participating in some aspect)

c. Co-Creation Measures (i.e., some measurement of collaboration by consumers re: the brand)

d. Sharing Measures (i.e., measurement of some aspect of consumer sharing)

Grid example: Refer to the recorded case introduction for a grid example.

Recorded session grid example is pictured below:

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QUESTION 3. Across the three social media options, which of the four measures is likely to have the greatest impact on the success of the branding campaign in each of these social media options. Be sure to defend your choice. You have 100 words for each social media option.

a. Receptivity Measures

b. Participation Measures

c. Co-Creation Measures

d. Sharing Measures

Example will be explained in the virtual Q&A session.

Example of how this question is to start off, is pictured below (of course you must complete accordingly with question):

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QUESTION 4. For each of the three social media strategies, come to a consensus with your team on the most important strengths and weaknesses of each option as presented in the case. List these strengths and weaknesses in a grid.

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QUESTION 5. Select which social media option your team would choose for UnME Jeans? Why? In your support, address the benefits as well as

the risks.

a. Virtual worlds via Zwinktopia

b. Social networking via Facebook

c. Video sharing via YouTube

Explanation / Answer

Q1. d) Peer Production/user generated content

The largest contributor on the internet for fostering collabaration and user generated content is the whole community. We, as a community are the biggest contributors to the web and collectively review our peers and its content. Instead of having one person monitor the internet, we monitor each other's work and provide constructive feedback to each other.

Q2. Zwinktopia Facebook Youtube

Receptivity Measures Medium Low High

Participation Measures Medium High Low

Co-Creation Measures High Low Medium

Sharing Measures Low High Medium

Q3. a) I think receptivity will have the most impact on Youtube. Receptivity can be quanitifed by the number of "thumbs up" or "thumbs down", channel subscriptions and clicks on advertisements. It is going to have the highest impact as Youtube, as a communtiy is meant fo rvideo sharing and receptivity is the greatest strength of audio-visual content.

b) I think that participation will have the most impact n Facebook as the whole idea behind facebook was you sharing your life with others. Participation on Facebook is crucial, mainly the likes and views on posts or advertisements.

c) Co-creation will have the greatest impact on Zwinktopia, mainly becaus ethe contest entries is cucial and that is basically co-creation measures.

d) Sharing is going to have the most impact on Facebook, as the number of shares on a post or an adevrtisement gives a great reach.

Q4.

Zwinktopia: number of fashion shows, footfall in the store, and Number of entries to contests

YouTube: number of clicks on an advertisement, views and shares, number of "best video" contest entries

Facebook:likes and shares on the page,number of clicks on banners and widgets, number of widgets created

4 questions have been answered according to Chegg Policy, do coment if you have any doubts. Thumbs up, if this helped you!

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