As the communications director of a new start-up, you are very excited to tell t

Question

As the communications director of a new start-up, you are very excited to tell the world that your company is the next best thing to sliced bread. To be successful your company needs to reach a lot of people, very quickly. What are some of the tactics that you would use to spread the word through social media? Old Spice is well known for its use of social media. What tools could you use to understand how effective a campaign is in social media? What trends would you look for to determine that you are reaching the right audience?

Explanation / Answer

In this global market, social media is playing a very important role in the field of advertising. We can use some strategies to get highest attention in social media. We can post ads in websites like facebook. We can create videos which will explain our concept and post them on different sites. The ratings and comments given for our videos will tell us the attention we are getting and accordingly we can make modifications. We can conduct surveys and ask for feedbacks inorder to know how well we are reaching the audience . The response we get and the increase in our sales will tell us that we are reaching the right audience.

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