I most develop vision and mission statements for the organization. Identify the
ID: 359370 • Letter: I
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I most develop vision and mission statements for the organization. Identify the organization’s internal strength and weaknesses. Recommend annual objectives and policies. Recommend procedures for strategy review and evaluation. Identify the organization external opportunities and threats. Most try identify the questions above. This is for my strategic management class. Most be put into a specific summary. Thanks!!Krispy Kreme Dougli www.krispykreme.com, KKD Headquartered in Winston-Salem, North Carolina, Krispy Kreme Dough serves doughnuts and coffee as well as other snack items. The compan (k There is no sa f in 23 different countries. Many Krispy Kreme shops are factory shops her o e can watch doughnuts being made and purchase fresh hot doughnuts as well. Th We must pro We must cast We must nev We must coa stores are responsible for servicing local grocery stores and convenience store Supply Chain provides raw materials for both franchise and compan -owned stores in materials from KK Supply Chain. Krispy Kreme reported total revenues in fiscal year end Februa r $490 million (up from $460 million the prior year) with about 90 derived from the United States nt doughnut-making process. Krispy Kreme storeowners must purchase al Walmart, and T For the fiscal first quarter (Q1) of 2015, Krispy Kreme's revenue rose 9 percent Supermarkets, Kreme's store count. For that quarter, the company's domestic same-store sal Service Stations Tesco supermar stations Moto, V has locations in Puerto Rico, T the United Aral ver-year to $132.5 million, driven almost entirely by a 17.3 percent increase in Krisp Ql of 2015, the company's adjusted net income was S16.6 million, or $0.24 per share. Th company's EPS number was up at least by the KKD buying back 391.300 shares of its stock for $7.4 million. Copyright by Fred David Books LLC. www.strategyclub.com (Writen by Forest R. David) History Organizati Krispy Kreme traces its roots back to 1933 when Vernon Rudolph bought a doughnut shopin Paducah, Kentucky. After selling doughnuts in Kentucky, Tennessee, and West Virginia, the store known today as Krispy Kreme was moved to Winston-Salem. Krispy Kreme doughnuts were sold to grocery stores at first, but became so popular with customers that they requested the option to buy the doughnuts fresh and hot from the store, thus launching the doughnut fackory As illustrated i company does or Chief Strate not structured than divisional retail store and selling directly to the public EXHIBIT1 Krispy Kreme grew quickly over the next four decades before being sold to Beatrice Foo Company in 1976. Shortly after the purchase by Beatrice, in 1982, several Krispy Kreme fr chisees purchased the company back from Beatrice Foods and quickly established the cure Doughnut Theater style of factory stores where by customers can watch doughnuts be was not until 1996 that KKD finally expanded outside the Southeast by opening a store tn ing k City, followed in 2001 by opening its first store outside the United States, in C company went public with its IPO launch in April 2000. In the United Kingdom, KKD just concocted a single, gigantic box that holds 2 uts. The box (11.4 feet by 3 feet) was filled with doughnuts and required eight KK 400 occasions such as cial events or even personalized doughnuts with customized, chocolate nameplates logos. The company has no plans to create another box, but it is happy to sell 100 double-dozen boxes for about $2,600 deliver it to 360 Resourcing Solutions. The box was part of a promotion for the new Occasions" division that customizes doughnut offerings for corporate evenlts uch as weddings and other celebrations. The division sells doughnut"tow corporate events or for fof there are seven in that city. Also in 2013, KKD began opening stores in Colombnu al of 25 planned, as the first South American country for the company. In late opened its first store in Taipei, Taiwan. In 2014, KKD opened its first shop in southern India. k
Explanation / Answer
Mission and vision statements
Generally mission statement is a short term statement and it explains what company wants to do right now and vision statement means long term statement which explain what company wants to do in the future time
Here Krispy Kreme mission statement will be
To provide best to the customers, eho are the life blood and center of doughnut with best team work and tru to get best results, good image in customers minds
Vision statement
To settle in the market for long periods of time, we must believe in our quality and always try to maintain and available to the customers with best products and try to win customers hearts
Internal strengths and weaknesses
Strengths
This company main strength is its customers, we can say this by understanding one situation, when company give its products to other seller, customers requested to sell by its own, this means company attracted customers a lot
Quality of products is another strength
Weaknesses
To get success in the market, every company should determine its vision statement clearly, based on vision statement, it plan for everything. This company doesn't have vision statement
To get new strategies, implementing and review them , some qualified people required, this company foes not have people like chief operating officer, chief administrative officer and chief stretegy officer
Opportunities
This company having chance to enter into new markets
Threats
Competitors like starbucks company and Dunkin's brand are threats and to beat these companies very difficult
Annual policies and objectives
Provide best quality
Train employees to work better to satisfy customers
Try to get best place in the market
Procedure for stretegy review
This company stretegy is to ready quality products in front of users, that's why every customer attracted by providing. It should continue
It has own website to sell products directly to the customers, it should run successfully
Every time it should verify, weather its stretegy is useful to attract the customers or not by using different market research
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