Which of the following defines the CRM system? A. It is an enterprise suite of a

Question

Which of the following defines the CRM system?
A.
It is an enterprise suite of applications called modules, a database, and a set of inherent processes.
B.
It supports all functions necessary for developing and maintaining fruitful relationships with customers.
C.
It is used for structuring and distributing data between systems.
D.
It links multiple systems to create improvements in information availability and data integrity.
E.
It is the other name for an inter-enterprise system but with limited functionality.

Explanation / Answer

CRM stands for Customer Relationship Management. So CRM System can be described as set of software Applications that helps an organization in understanding the needs of customers by tracking and analysing all the Customer interactions and data throughout the Customer life Cycle. Thus the basic goal of this system is to improve Customer Relationship.

So the correct answer is: It supports all functions necessary for developing and maintaining fruitful relationships with customers.

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