Create an Industry Matrix featuring Ford Motor and two competitors. Use five Key

Question

Create an Industry Matrix featuring Ford Motor and two competitors. Use five Key Success Factors, one of which should be low cost. Use the attached table.

Key Success Factors

Weight

Ford Rating

Ford Weighted

Score

XXX

Rating

XXX Weighted

Score

XXX

Rating

XXX Weighted

Score

Performance

Reliability

Maintenace Cost

Innovation

Low Price

Totals :

Key Success Factors

Weight

Ford Rating

Ford Weighted

Score

XXX

Rating

XXX Weighted

Score

XXX

Rating

XXX Weighted

Score

Performance

Reliability

Maintenace Cost

Innovation

Low Price

Totals :

Explanation / Answer

Key Success Factors

Weight

Ford Rating

Ford Weighted

Score

Hyundai

Rating

Hyundai Weighted

Score

Honda

Rating

Honda Weighted

Score

Performance

.20

8

1.6

7

1.4

9

1.8

Reliability

.20

9

1.8

6

1.2

9

1.8

Maintenace Cost

.20

7

1.4

8

1.6

6

1.2

Innovation

.20

7

1.4

4

0.8

8

1.6

Low Price

.20

6

1.2

9

1.8

7

1.4

Totals :

1.00

37

7.4

34

6.8

39

7.8

Key Success Factors

Weight

Ford Rating

Ford Weighted

Score

Hyundai

Rating

Hyundai Weighted

Score

Honda

Rating

Honda Weighted

Score

Performance

.20

8

1.6

7

1.4

9

1.8

Reliability

.20

9

1.8

6

1.2

9

1.8

Maintenace Cost

.20

7

1.4

8

1.6

6

1.2

Innovation

.20

7

1.4

4

0.8

8

1.6

Low Price

.20

6

1.2

9

1.8

7

1.4

Totals :

1.00

37

7.4

34

6.8

39

7.8

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