Give comment to below paragraph in about 150 words. Web 1.0 is creation of websi

Question

Give comment to below paragraph in about 150 words.

Web 1.0 is creation of websites and allows people to view the websites. Web 1.0 is more of a commercialization of the websites and does not allow interactions with web surfers. The creation of Web 2.0, was the expansion of 1.0 where there was creation of websites that allowed for the interaction of web surfers. With the creation of the interaction, people are able to participate, share their experiences, and post their interactions in the form of discussions, blogs, social media, and customer satisfaction ratings. This expansion has allowed for additional expansion of the websites by allowing links that can be joined with the initial website. The creation of Web 2.0 surfers are allowed to research just about anything that someone else has deemed important enough to post comments about on a website. This allows surfers the ability to self-diagnose anything from car problems, medical problems, and good or bad customer experiences about a business. There are benefits and risks associated with online business. When a business decides to allow their shoppers the opportunity to shop online they are allowing themselves the opportunity to receive criticism and have a negative impact on their business or allowing themselves the opportunity to have great raves about their business, and receive great comments by their customers. By the use of social networking, customers have the opportunity to rate their experiences and interactions with companies and how employees reacted and engaged the customer. I have seen a business and owner accused of being racist because he terminated an employee who had a sweatshirt with a Native American Indian Headdress on the front of the shirt. This employee did not tell the whole truth on what had happened but instead decided to make themselves look innocent in the termination. When reading this on “facebook”, it was easy to see how a social networking website can be detrimental to a business. I can see how many people like to add drama to social networking websites! One benefit to social media for any company is the ability to reach many different shoppers and expand on their experiences whether good or bad. On the other hand, social network websites can enhance a company and their reputation by allowing customers to post their bad situations that were turned into good situations. Good customer experience and customer engagement should be a top priority when a business decided to develop online shopping.

Explanation / Answer

With the introduction of internet, there has rather been a revolution in the field of marketing. With the advent of social media networking and online shopping portals due to Web 2.0, it has become rather easier to migrate into this platform in a relatively more convenient way. Accordingly, there are many test marketing ways that can resort the help of the online media. The social media sites such as Facebook and Twitter are rampantly used by the new-age consumers these days. It has therefore become just the perfect platform for the businesses to promote and sell their products. When the official websites often fail to generate adequate eye-balls of the public owing to poor designing of the website or when such websites are not user-friendly thereby failing to connect well with the audiences, the social media platform helps supporting the promotion campaigns of such Companies. The medium of Twitter enables the business to find out the trends in the current market regarding a particular type of a product or service offered in the market. Moreover, it prompts the consumers for immediate feedback or response based on the types of advertisements they like on various Facebook pages or the trend of following the #hasthtags, make it convenient for the Companies to evaluate the consumer behavior. Understanding the target market in social media helps to design more relevant products before it gets positioned in the market. This in turn helps in generating profits with the help of the social media marketing. Also, customers are exposed to more schemes and offers that are present in the market than they would otherwise be. The trend-setting products like that of Fashion apparels, accessories, etc. are also in customer’s focus in a major way now.

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