Coffee Cup Woes: Starbucks’ Environmental Sustainability Challenge Starbucks Cof

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Coffee Cup Woes: Starbucks’ Environmental Sustainability Challenge

Starbucks Coffee Company (Starbucks), the largest coffee chain in the world generated 4 billion single-serve cups as waste each year that ended up in landfills or as litter. The company had to work overtime to solve this problem as its customers and other stakeholders wanted it to do something about the problem.

In 2008, Starbucks took up the target of serving 25% of the beverages in its company-operated stores in reusable cups by 2015. It also committed itself to making 100% of its paper cups in company-operated stores in North America recyclable by 2015. However, tackling the problem was anything but easy and straightforward.

Understand the importance and need for environmental sustainability for a company like Starbucks.

Explanation / Answer

The importance of environmental safety and sustainability is increasing day by day and there are many organizations like Green Peace which works to ensure environmental sustainability. The organizations should work according to the rules set by the government to reduce pollution and adopt proper waste management and recycling methods. Else they need to face the legal actions from the environmental associations. An organization like Star Bucks is responsible towards citizens to adopt environmental sustainability efforts in their operations. The efforts would help Star Bucks to increase the company reputation among customers and the sales volume also increases considerably. The sustainability efforts help the organization to reduce operating cost with the use of reusable cups. The elimination of landfills would free up the land that can be used for good cause and the public support also increases. The current generation has understood the importance of environmental sustainability and they like to work in companies which promote greenery. The coffee industry is facing tough competition and being environment friendly star Bucks value of service increases and gets competitive advantage in the market place.

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