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KFC Branding Case Study 1. How well does KFC\'s TV commercial work as a persuasi

ID: 360737 • Letter: K

Question

KFC Branding Case Study 1. How well does KFC's TV commercial work as a persuasive message? Would this style of communication with the brand? encourage younger consumers to become more engaged 2. What is the role of a brand extension (for most brands, not just KFC)? 3. Do you agree with KFC's decision to extend their brand to flavored nail polish? Why/why not? Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong? 4. 5. Could this be a new product that KFC could also launch successflly in other countries? 6. What other brand extension ideas do you have for KFC?

Explanation / Answer

1. I think KFC's advertisements are persuasive in nature. They advertisements show KFC products in a very attractive way. Th foods look very tasty and appeal to the taste buds of consumers. Also, they present the brand as a cool and happening one with a classic touch. I think KFC's advertisements are engaging and persuasive to engage consumers with the brand.