Large and small businesses develop mission statements to explain their purposes.
ID: 360774 • Letter: L
Question
Large and small businesses develop mission statements to explain their purposes. Some statements are excellent; others, less so.
YOUR TASK Analyze the following selection of Fortune 500 company descriptions and mission statements. In a class discussion or an e-mail to your instructor, (a) list four goals of mission statements, (b) list five questions to be answered in preparing mission statements, (c) explain which of the following statements fulfill the goals of winning mission statements, and (d) tell how the following statements could be improved.
Company
Mission Statement
AGCO manufactures and distributes agricultural equipment such as replacement parts, tractors, hay tools, and implements.
Profitable growth through superior customer service, innovation, quality, and commitment.
2. Dover Corporation manufactures equipment such as garbage trucks and electronic equipment such as ink-jet printers and circuit board assemblies.
To be the leader in every market we serve, to the benefit of our customers and our shareholders.
3. Eaton Corporation supplies parts for fluid power, electrical systems, automobiles, and trucks.
We are committed to attracting, developing, and keeping a diverse workforce that reflects the nature of our global business.
Graybar Electric Company acquires, stores, and distributes electrical, data, and communication components such as wire, cable, and lighting products.
We are a vital link in the supply chain, adding value with efficient and cost-effective service and solutions for our customers and our suppliers.
Harley-Davidson, Inc., manufactures motorcycles with over 32 models of touring and custom Harleys plus motorcycle accessories, motorcycle clothing apparel, and engines.
motorcycles and branded products and services in selected market segments.
We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of
IBM provides computer hardware such as mainframes, servers, storage systems, printing systems, and semi- conductors, as well as software related to business integration, networking, operating systems, systems management, and so forth.
Operating a safe and secure government
Company
Mission Statement
AGCO manufactures and distributes agricultural equipment such as replacement parts, tractors, hay tools, and implements.
Profitable growth through superior customer service, innovation, quality, and commitment.
2. Dover Corporation manufactures equipment such as garbage trucks and electronic equipment such as ink-jet printers and circuit board assemblies.
To be the leader in every market we serve, to the benefit of our customers and our shareholders.
3. Eaton Corporation supplies parts for fluid power, electrical systems, automobiles, and trucks.
We are committed to attracting, developing, and keeping a diverse workforce that reflects the nature of our global business.
Graybar Electric Company acquires, stores, and distributes electrical, data, and communication components such as wire, cable, and lighting products.
We are a vital link in the supply chain, adding value with efficient and cost-effective service and solutions for our customers and our suppliers.
Harley-Davidson, Inc., manufactures motorcycles with over 32 models of touring and custom Harleys plus motorcycle accessories, motorcycle clothing apparel, and engines.
motorcycles and branded products and services in selected market segments.
We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of
IBM provides computer hardware such as mainframes, servers, storage systems, printing systems, and semi- conductors, as well as software related to business integration, networking, operating systems, systems management, and so forth.
Operating a safe and secure government
Explanation / Answer
a) Goals of a Mission Statement :
A mission statement is a short statement of an organization's purpose, identifying the scope of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.
A mission statement should explain why your program does what it does; it should identify your beliefs and values.
A mission statement should be informative, simple, achievable and should have employee's buy in.
b) Questions to be asked while making a mission statement
c) Profitable growth through superior customer service, innovation, quality, and commitment.
To be the leader in every market we serve, to the benefit of our customers and our shareholders.
these two statements are valid mission statements.
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