Subway, with more than 20,000 outlets in the U.S., is planning for a new restaur

Question

Subway, with more than 20,000 outlets in the U.S., is planning for a new restaurant in Buffalo, New York. Three locations are being considered. The following table gives the factors for each site Factor Space Costs Traffic density Neighborhood income Zoning laws Weight Maitland Baptist Church Northside Mall 0.30 0.25 0.20 0.15 0.10 60 45 45 70 80 85 70 15 75 30 65 40 95 80 a) Based on the given information, the best location in Buffalo for Subway to open the new restaurant is your response rounded to two decimal places.) , with a total weighted score of | |. (Enter

Explanation / Answer

a) The total weighted score for a location is calculated as the sum of the product of the factor score and their respective factor weight. So using this formula the total weighted factor for each location are calculated below

= 18 + 11.25 + 9 + 8.25 + 8

= 54.50

= 21 + 20 + 17 + 10.5 + 1.5

= 70

= 22.5 + 7.5 + 13 + 6 + 9.5

= 58.5

So the best location for buffalo for subway to open the new restaurant is Baptist Church with a total weighted score of 70.Because it has the highest total weighted score among all the locations

b) If the weights for space and traffic density are reversed, the new weights are 0. 20 for space and 0.30 for traffic density. So the weighed score for each location are

= 12 + 11.25 + 13.5 + 8.25 + 8

= 53

= 14 + 20 + 25.5 + 10.5 + 1.5

= 71.5

= 15 + 7.5 + 19.5 + + 6 + 9.5

= 57.5

There will be no effect on the decision as Baptist Church still has the highest total weighted score

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