Read the following article: http://www.fastcompany.com/3050575/behind-the-brand/

Question

Read the following article: http://www.fastcompany.com/3050575/behind-the-brand/take-a-deep-dive-into-fathom-carnivals-new-cruise-line-for-volunteers After reading the article, answer the following questions: Is it possible for how a company markets itself and the businesses it creates (to make money) to change the culture within the organization? Could offering this new type of cruise ship actually attract more people to want to work for Carnival? Now read this article: https://www.usatoday.com/story/travel/cruises/2016/11/23/fathom-cruise-to-cease-sailings/94358740/ and answer the following questions: Was Fathom successful? Why or why not? Make sure you read the article in c above thoroughly and carefully before answering. Does the idea behind Fathom make you want to take a Carnival cruise? Why or why not? Does the idea behind Fathom make you want to work for Carnival? Why or why not?

Explanation / Answer

Solution:-
Question: Is it possible for how company markets itself and the businesses it creates (to make money) to change the culture within the organization?

Answer: the company is definitely responsible in how it markets itself and the business it creates. Every organization strives to create a money-making strategy where they can earn more. Every organization wants to inculcate a profiteering culture. At the end of the day, everyone is doing business. Even if they mean well or want to do charity work they want to make money out of it. I think it would be pretty smart if people can do good as well as earn money.

Question: Could offering this new type of cruise ship actually attract more people to want to work for Carnival?

Answer: I think this is a pretty smart move and people will want to work for Carnival. People love an idea where they can do charity work as well as enjoy themselves. So this is a good package where you enjoy the cruise till you reach the destination. Then you do your good deed and return to the cruise ship and relax and lounge and wash away the tiredness.

Question: Was Fathom successful? Why or why not?

Answer: One feels that it was not that successful. They tried to bite off more than they could chew. Their trip to Cuba was successful but the Dominican Republic was not. Probably the marketing was not done that well or maybe the expectations were not set properly.

Question: Does the idea behind Fathom make you want to take a Carnival cruise? Why or why not?

Answer: One would not want to take this cruise. At the end of the day, the cost involved is on the higher side. One needs to have the will, money and time to take this cruise. It is not for everyone.

Question: Does the idea behind Fathom make you want to work for Carnival? Why or why not?

Answer: One might get attracted to the idea of working with Carnival if they get a chance to take a cruise and enjoy and also help out. Give back something to society.

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