a.)INTERNET EXERCISE Go to the home page of the following three retail trade pub

Question

a.)INTERNET EXERCISE Go to the home page of the following three retail trade publications: Chain Store Age at www.chainstoreage.com, and Retailing Today at www.retailingtoday.com. Find an article in each that focuses on managing merchandise. How can these articles assist retailers with merchandise planning decisions?

b.).INTERNET EXERCISE Go to http://www.sas.com/industry/retail/merchandise/index.html, the SAS Merchandise Intelligence website. How does the SAS Merchandise Intelligence product provide retailers with information to support merchandising planning, forecasting, and measurement?

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Explanation / Answer

1.

Aldo, a Canadian footwear and accessory retailer is deploying the CGS BlueCherry B2B e-commerce solution, which enables buyers to select merchandise and receive orders virtually anywhere at any time. The deployment of CGS BlueCherry has made it more convenient for Aldo consumers to place orders, view recommendations, and obtain product information. Products can now be marketed on a global scale in its own marketplace. In addition, buyers are now able to view, select, and order merchandise from their mobile phones. This decision can assist retailers in merchandise planning decisions because it has the capability to monitor and report sales of merchandise. Through the deployment of CGS BlueCherry merchandise can reach global markets, increasing profits from global sales and need for merchandise within the marketplace. Through the extensive lists of customers and knowledge provided by CGS BlueCherry, Aldo will be able to reduce costs, shorten sales cycles, and increase buyer and consumer satisfaction. (Berthiaume, May 2016)

Guitar Center operates multiple brands and channels. Over the past few years Guitar Center has struggled with merchandising challenges such as omnichannel retailing, branding, and selling a mix of new and used products. The challenges have put a strain on productivity and lead to poor planning decisions. It was not until recently that Guitar Center took action and implemented a cloud-based mPower merchandise planning system for o9 Solutions. Since the implementation, Guitar Center has been able to upgrade their merchandise process to meet the expectations for their 2016 planning cycle. In addition to increased merchandise, Guitar Center has also gained the ability to plan across multiple dimensions. This gives Guitar Center access to more brands, channels, categories, inventory segments, and vendors. This decision can assist other retailers in merchandise planning decisions, especially those retailers that are within limited markets. Through the research and implementation of a cloud-based system focused on merchandise planning retailers can open up doors to new and creative ways to increase sales, enter new markets, and increase merchandise available to consumers. (Berthiaume, Jan 2016)

2.

The SAS Merchandise Intelligence product provides everything a retailer would need to accurately anticipate consumer demand. Retailers are able to obtain detailed analytics which help them quickly respond to changing demands. The SAS Merchandise Intelligence product has the capability to forecast industry needs, helping retails better plan for the future demand of consumers. This can allow retailers to appropriately plan and respond to the change and allow them time to consider new merchandise options that are available. With advanced analytics, business intelligence, and data management retailers are able to have a one stop shop for all information needed to plan, forecast, and measure information. This will keep retailers on top of the latest insights and trends within the market and help them develop plans and strategies to meet the market expectations and consumer demands. (Analytics, n.d.)

References:

Analytics, Business Intelligence and Data Management. (n.d.). Retrieved May 12, 2016, from http://www.sas.com/en_us/home.html

Berthiaume, D. (2016, May 9). Specialty retailer orders better merchandising management. Retrieved May 12, 2016, from http://www.chainstoreage.com/article/specialty-retailer-orders-better-merchandising-management

Berthiaume, D. (2016, January 13). Guitar Center creates merchandising harmony. Retrieved May 12, 2016, from http://www.retailingtoday.com/article/guitar-center-creates-merchandising-harmony

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